# Sleep Powder Powdered mixes with natural ingredients aid sleep. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Feb 18, 2021 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/sleep-powder ## Key Figures - Trend score: 5.0/10 - Evidence articles: 5 ## What is the Sleep Powder trend? **Sleep Powder:** Sleep-inducing products typically come in the form of pills, but some brands are making it more enjoyable to consume these supplements with powdered products that are designed to be mixed into beverages. ## The consumer insight behind the Sleep Powder trend North American consumers are increasingly prioritizing "wellness" as they face rising levels of anxiety, loneliness and depression. The wellness movement encompasses everything from physical health to mental health, and brands that are able to easily integrate themselves into consumers' existing lifestyles are prioritized by those looking for easy solutions. ## At a Glance - Evidence: 5 featured examples - Articles from: Feb 23, 2021 to Aug 31, 2022 - Published: Feb 18, 2021 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Sleep Powder trend ### Powdered Sleep-Inducing Products Consumer demand for enjoyable sleep solutions creates potential for powdered sleep-inducing products that are easy to consume and integrate into existing lifestyles. ### Functional Mushrooms Blends of superfood mushrooms and natural ingredients create opportunities for immunity, cognitive function, and energy-focused supplements. ### Wellness Cellular Waters Hydration-focused supplements with natural ingredients and functional benefits present opportunities for the growing wellness industry. ## What the Sleep Powder trend means for industry ### For Consumer Wellness The demand for easy solutions to healthcare problems presents disruptive innovation opportunities for companies in the consumer wellness industry. ### For Supplements Innovative blends of natural ingredients and superfoods present opportunities for companies in the supplements industry to create differentiated and effective products. ### For Functional Beverages The rise of functional ingredients in beverages drives opportunity for companies in the functional beverages industry to create products that meet the needs of wellness-focused consumers. ## Workshop question How is your brand prioritizing "wellness" for customers or employees? ## Trend signals for Sleep Powder Trend score 5.0 out of 10, from popularity 78%, activity 60%, freshness 13%. - Popularity: 78% - Activity: 60% - Freshness: 13% ## Examples of the Sleep Powder trend 5 featured examples from Feb 23, 2021 to Aug 31, 2022. - [Hydration-Focused Cellular Waters](https://www.trendhunter.com/trends/cellular-waters): Moon Juice Recently Launched Cellular Waters in Two Variations (Category: Lifestyle) Implication: Brands can introduce cellular waters as part of their functional beverages line up for added nutritional benefits and hydration. - [Blended Mushroom Immunity Supplements](https://www.trendhunter.com/trends/shroom-boost-powder): The Shroom Boost Powder Offers Energy and Immunity Benefits (Category: Lifestyle) Implication: Opportunities for nutraceutical companies to develop natural supplements targeting mental and physical wellbeing. - [Hydration-Focused Sleep Remedies](https://www.trendhunter.com/trends/hydrant-sleep): Consumer Wellness Brand Hydrant Debuted SLEEP for a Restful Night (Category: Lifestyle) Implication: Brands in the wellness and hydration industry can expand their product lines to include hydration sleep aids, increasing revenue and customer engagement. - [Relaxing Magnesium Powders](https://www.trendhunter.com/trends/magnesium-powder): Hey, Relax! by Niyama Addresses the Contemporary Stress Problem (Category: Marketing) Implication: The growing demand for magnesium supplements presents an opportunity for the supplement industry to develop and market products that target stress and anxiety management. - [Restful Drink Sachets](https://www.trendhunter.com/trends/sleep-synergy-drink-mix): CBDistillery's Sleep Synergy Drink Mix Contains Valerian & L-Theanine (Category: Lifestyle) Implication: CBD product manufacturers can explore more products with water-soluble ingredients like CBD powder sachets, and expand their line with functional drink supplements like sleep aid… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)