# Sleep Innovation Anti-snoring products and tools support people who snore in their sleep. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Sep 25, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/sleep-innovation ## Key Figures - Trend score: 4.4/10 - Evidence articles: 4 ## What is the Sleep Innovation trend? **Sleep Innovation:** Innovations in the sleep industry have made it so people who deal with snoring are able to remedy it with specialty products designed to improve breathing during sleep. These products help avoid the disruptions and health issues that can come as a result of snoring. ## The consumer insight behind the Sleep Innovation trend Consumers are increasingly concerned with products and services that offer health benefits as they seek out well-rounded lifestyles that improve their mental and physical wellbeing. Products that are able to do this while fitting seamlessly into consumers' routines are especially appealing. ## At a Glance - Evidence: 4 featured examples - Articles from: Jul 9, 2019 to Sep 25, 2020 - Published: Sep 25, 2020 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Sleep Innovation trend ### Health-Wellness Products Consumers seek out products that offer health benefits as they increasingly strive for a well-rounded lifestyle. Businesses can offer products that improve consumers' physical and mental health. ### Customization Consumers are looking for products that will be adapted to their needs. Companies have the opportunity to cater to customers by offering customized products. ### Eco-Friendly Packaging Consumers seek out products with eco-friendly packaging. Businesses can increase the appeal of their products by not only offering snoring solutions, but by also making their packaging eco-friendly. ## What the Sleep Innovation trend means for industry ### For Sleep Industry Businesses can offer products and services that cater to customers looking for better quality sleep, well-being, and comfort. ### For Health-Wellness Industry Companies can offer products that help improve physical and mental health. ### For Eco-Friendly Industry Businesses can integrate eco-friendly packaging in their products to appeal to environmentally conscious consumers. ## Workshop question How is your brand improving consumers lives in a seamless way? ## Trend signals for Sleep Innovation Trend score 4.4 out of 10, from popularity 59%, activity 64%, freshness 9%. - Popularity: 59% - Activity: 64% - Freshness: 9% ## Examples of the Sleep Innovation trend 4 featured examples from Jul 9, 2019 to Sep 25, 2020. - [Smart Anti-Snoring Muscle Simulators](https://www.trendhunter.com/trends/snore-circle): Snore Circle's New Product Uses Micro Electric Pulsing (Category: Lifestyle) Implication: Opportunity for integrating smart anti-snoring muscle simulators into consumer electronic devices. - [Soothing Anti-Snoring Pillows](https://www.trendhunter.com/trends/doctor-pillow-copper-gel): The Doctor Pillow Copper Gel Pillow Has a Seven-in-One Design (Category: Lifestyle) Implication: Disruptive innovation opportunities in the industry to create novel comfort-focused bedding solutions. - [Supportive Anti-Snoring Pillows](https://www.trendhunter.com/trends/pillow-cube-pro): The 'Pillow Cube PRO' Comes in Three Thickness Levels (Category: Lifestyle) Implication: The customizable features and sleep technology used in the 'Pillow Cube PRO' present disruptive innovation opportunities in the bedding industry. - [Adjustable Snoring Prevention Pillows](https://www.trendhunter.com/trends/antisnoring-pillow): The CarbonIce Air Anti-Snoring Pillow is Comfort-Focused (Category: Lifestyle) Implication: The adjustable snoring prevention pillow offers a disruptive innovation opportunity within the bedding industry. ## Recent trend clusters - [Gentle Diagnostics](https://www.trendhunter.com/protrends/home-heart-screening) (Lifestyle) - [Targeted Macros](https://www.trendhunter.com/protrends/functional-protein-ingredients) (Lifestyle) - [Flavor Borrowing](https://www.trendhunter.com/protrends/soft-drink-flavor-mashups) (Lifestyle) - [Silent Triage](https://www.trendhunter.com/protrends/passive-health-wearables) (Lifestyle) ## Trending in Lifestyle - [Holiday-Inspired Potato Chips](https://www.trendhunter.com/trends/holiday-inspired-potato-chips) - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Fashionable Frozen Yogurts](https://www.trendhunter.com/trends/aritzias-aok-caf) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)