# Sleep Glorification As consumer schedules become fuller, rest is idolized across several verticals. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Jul 25, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/sleep-glorification ## Key Figures - Trend score: 3.7/10 - Evidence articles: 5 ## What is the Sleep Glorification trend? **Sleep Glorification:** Between work and play, consumers have schedules far busier than in generations past, which has augmented them to idolize sleep and downtime. From photography to fashion and everywhere in between, rest is becoming coveted by consumers and speaks to a preference for simple necessities in hectic lifestyles. ## At a Glance - Evidence: 5 featured examples - Articles from: Feb 19 to Jul 24, 2014 - Published: Jul 25, 2014 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Sleep Glorification trend ### Sleep as a luxury With the rise of busier work and social schedules, sleep is becoming a coveted luxury. ### Candid sleeping photography Photography capturing people in deep sleep cycles is becoming increasingly popular as consumers focus on the importance of rest. ### Mixing loungewear and fashion Mixing loungewear and high fashion is becoming increasingly common as consumers prioritize comfort in their daily lives. ## What the Sleep Glorification trend means for industry ### For Fashion Fashion professionals have an opportunity to create clothing that combines luxury and comfort for consumers with busy lifestyles. ### For Photography Photography professionals can capitalize on the trend of candid sleep photography to capture intimate moments that resonate with consumers. ### For Home decor Home decor professionals can create a market for luxury bedding and sleep accessories that provide both comfort and style. ## Trend signals for Sleep Glorification Trend score 3.7 out of 10, from popularity 40%, activity 63%, freshness 8%. - Popularity: 40% - Activity: 63% - Freshness: 8% ## Examples of the Sleep Glorification trend 5 featured examples from Feb 19 to Jul 24, 2014. - [Expecting Couple Photo Series](https://www.trendhunter.com/trends/pregnant-couple-photography): This Series of Pregnant Couple Photography is Sweet and Serene (Category: Art & Design) Implication: The photography industry can leverage the trend of intimate pregnancy photography to offer specialized services and products catered to expecting couples, such as maternity photo… - [Deep Sleep Photography](https://www.trendhunter.com/trends/the-dreamers): Artist Francesco Sambo is Behind 'The Dreamers' Photography Series (Category: Tech) Implication: Disruptive Innovation Opportunity: Integrate deep sleep photography as a new genre or style within the art and photography industry, offering a unique perspective on sleep and res… - [Lazy Lacey Boudoir Editorals](https://www.trendhunter.com/trends/monica-cima): Madame Figaro Captures Monica Cima in the April 2014 Issue (Category: Naughty) Implication: The fashion industry can leverage the boudoir and lingerie trend to promote more intimate and sensual styles of clothing and accessories. - [Slumbering Sunbather Photography](https://www.trendhunter.com/trends/sunbathers): Tadao Cern Photographs Unaware Sunbathers for His Latest Series (Category: Fashion) Implication: Candid and ethical photography services and products for capturing natural moments and promoting body positivity. - [Sleek Slumbering Editorials](https://www.trendhunter.com/trends/stretch-the-linen): The Stylist France Stretch the Linen Photoshoot Showcases Napping (Category: Fashion) Implication: Designers can capitalize on the trend of beachside fashion and create innovative and original clothing for the beach. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)