# Skip-Generation Travel Brands are compiling travel packages to suit grandparents and grandchildren. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Jan 30, 2020 | Category: [Life-Stages](https://www.trendhunter.com/pro/category/life-stages) Source: Trend Hunter, https://www.trendhunter.com/protrends/skipgeneration-travel ## Key Figures - Trend score: 2.2/10 - Evidence articles: 5 ## What is the Skip-Generation Travel trend? **Skip-Generation Travel:** Companies are looking to customize the travel experience for consumers with various packages. In the family-friendly category, brands are recognizing skip-generation travel as being in-demand and as a result, many products and services are created to fill this space and appeal to grandparents and their grandchildren. ## The consumer insight behind the Skip-Generation Travel trend Boomers in retirement have free time and are eager to use it to strengthen their relationship with their grandchildren. As the Gen Z demographic tends to prioritize experience as much as personal possessions, space opens up here for brands to facilitate active environments that engage the interests of both grandparents and grandchildren. ## At a Glance - Evidence: 5 featured examples - Articles from: Jan 8, 2018 to Jan 30, 2020 - Published: Jan 30, 2020 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Skip-Generation Travel trend ### Customized Travel Packages Brands are recognizing the need to customize travel experiences to meet the needs of specific demographics, such as grandparents and grandchildren, creating opportunities for unique travel packages. ### Skip-Generation Travel The trend of grandparents and grandchildren traveling together is gaining popularity, and presents opportunities for brands to facilitate active and engaging environments to strengthen familial relationships. ### Rebranding for Boomer Demographics Businesses are rebranding to better target the boomer demographic, recognizing their interest in retirement travel and personalized insurance. ## What the Skip-Generation Travel trend means for industry ### For Travel Agency Customized travel packages targeting grandparents and grandchildren can be marketed to travel agencies that focus on older or multi-generational travelers. ### For Insurance Rebranding initiatives can target insurance companies, as personalized insurance becomes more important for older generations. ### For Theme Parks Family-friendly theme parks, such as Walt Disney World, can create packages designed to suit grandparents and grandchildren who travel together. ## Workshop question How would your brand approach the dynamic of the skip-generation? ## Trend signals for Skip-Generation Travel Trend score 2.2 out of 10, from popularity 35%, activity 23%, freshness 9%. - Popularity: 35% - Activity: 23% - Freshness: 9% ## Examples of the Skip-Generation Travel trend 5 featured examples from Jan 8, 2018 to Jan 30, 2020. - [Travel Insurance Rebranding Initiatives](https://www.trendhunter.com/trends/avanti-travel-insurance): Avanti Travel Insurance Launches Refreshed Brand Identity (Category: World) Implication: Disruptive innovation opportunity: Utilize blockchain technology to streamline the insurance claims process and enhance transparency and efficiency. - [Family-Friendly Theme Park Packages](https://www.trendhunter.com/trends/familyfriendly-theme-park): Disney's Grand Adventure is for Grandparents and Grandkids (Category: Life-Stages) Implication: Theme park companies can capitalize on the demand for family-friendly experiences by creating packages and attractions that cater specifically to multi-generational families. - [Skip-Generation Two-Day Events](https://www.trendhunter.com/trends/grandparents-grandchildren): Sea Island's Gran-Con is for Grandparents & Grandchildren (Category: Life-Stages) Implication: The skip-generation event at Sea Island showcases the potential for the hospitality industry to create tailored experiences that cater to specific family dynamics. - [Boomer Travel Agencies](https://www.trendhunter.com/trends/road-scholar): 'Road Scholar' Organizes Trips Geared Toward Older Travelers (Category: Life-Stages) Implication: Boomer travel presents an opportunity for travel agencies to create specialized packages targeting this demographic. - [Skip-Generation Holiday Travel Insurance](https://www.trendhunter.com/trends/holiday-travel-insurance): SAGA Boasts a Special Deal for Skip-Generation Holidays (Category: Life-Stages) Implication: Disruptive innovation opportunity: Develop new business models and services that cater to the growing demand for skip-generation holidays. ## Recent trend clusters - [Constructible Franchises](https://www.trendhunter.com/protrends/constructible-franchises) (Life-Stages) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Life-Stages - [Retro Graphic Tees](https://www.trendhunter.com/trends/nostalgic-graphic-tees) - [Screen-Free Kids Phones](https://www.trendhunter.com/trends/screen-free-kids-phones) - [Edible Oil-Based Lubes](https://www.trendhunter.com/trends/coco-lube) - [Women's Health-Focused Probiotic Supplements](https://www.trendhunter.com/trends/womens-health-probiotic-capsules) All articles: [Life-Stages](https://www.trendhunter.com/life-stages)