# Fantastical Beauty Beauty brands partner with film releases to launch fantasy-themed collections. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Mar 28, 2017 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/skincare-fantasy ## Key Figures - Trend score: 4.6/10 - Evidence articles: 6 ## What is the Fantastical Beauty trend? **Fantastical Beauty:** In the interest of appealing to adult fans beyond the scope of mere nostalgia, beauty brands are partnering with movie studios to collaborate on makeup and skincare ranges that pay homage to popular characters and visual themes from fantasy and fairy tale-inspired film releases without compromising product quality. This progression highlights the need for brands to think outside of the box by combining meaningful pop culture references and cutting edge product technology that will appeal to amateur experts. ## At a Glance - Evidence: 6 featured examples - Articles from: Aug 17, 2015 to Mar 24, 2017 - Published: Mar 28, 2017 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Fantastical Beauty trend ### Movie-Inspired Beauty Collections Brands are partnering with film studios to release makeup and skincare ranges that pay homage to fantasy and fairy tale films, highlighting an opportunity to combine meaningful pop culture references with cutting-edge product technology. ### Character-Inspired Makeup Palettes Makeup companies are drawing inspiration from popular films and TV shows to design new eyeshadow collections and palettes that allow fans to celebrate the release of new films and TV shows. ### Franchise-Inspired Cosmetic Collections Cosmetic companies are releasing high-demand limited edition collections that draw inspiration from famous franchises, such as Star Trek, Rocky Horror, and Maleficent. ## What the Fantastical Beauty trend means for industry ### For Beauty Industry Beauty companies can partner with movie studios and franchises to co-create makeup and skincare collections that pay homage to popular films, drawing fan excitement and expanding their product range. ### For Movie and TV Industry Movie and TV studios can partner with beauty brands to release character and franchise-inspired cosmetics collections that capitalize on movies and TV shows' passionate fan bases and open new revenue streams. ### For Cosmetics Manufacturing Industry Cosmetic companies can draw inspiration from popular films and TV shows to design new lines of makeup, allowing them to stay up to date with current pop culture trends and stand out within the industry. ## Workshop question Think of a business or brand that is completely outside your category. How could you collaborate with them? ## Trend signals for Fantastical Beauty Trend score 4.6 out of 10, from popularity 58%, activity 71%, freshness 8%. - Popularity: 58% - Activity: 71% - Freshness: 8% ## Examples of the Fantastical Beauty trend 6 featured examples from Aug 17, 2015 to Mar 24, 2017. - [Intergalactic Cosmetics Collections](https://www.trendhunter.com/trends/mac-x-star-trek): The MAC x Star Trek Line is Inspired by the Famous Series (Category: Pop Culture) Implication: Cosmetics companies can leverage the popularity of movies and TV shows to create themed makeup collections that attract both fans of the franchise and beauty enthusiasts. - [Fairytale-Themed Nail Polishes](https://www.trendhunter.com/trends/morgan-taylor): Morgan Taylor is Releasing a Beauty & the Beast-Inspired Collection (Category: Fashion) Implication: The beauty industry can benefit from partnering with movie studios to create limited edition products, providing new opportunities for revenue and exposure. - [Fantasy Makeup Palettes](https://www.trendhunter.com/trends/harry-potter-eyeshadow-palette): This Fan-Created Harry Potter Makeup Palette Features the Four Houses (Category: Fashion) Implication: Beauty industry can leverage fan enthusiasm and create collaborative makeup collections to cater to niche markets. - [Cinema-Inspired Makeup Palettes](https://www.trendhunter.com/trends/eyeshadow-collection): This Eyeshadow Collection Celebrates the Release of 'Pan' (Category: Pop Culture) Implication: The cosmetics industry can capitalize on the trend of cinema-inspired makeup collections by creating partnerships with movie studios to develop limited-edition product lines that… - [Sci-Fi Cosmetic Collections](https://www.trendhunter.com/trends/disneys-star-wars): Disney's Star Wars and CoverGirl Created an Epic Makeup Collection (Category: Business) Implication: The beauty industry can leverage the popularity of sci-fi franchises to create innovative makeup collections that resonate with fans. - [Heroic Ranger Face Masks](https://www.trendhunter.com/trends/glamglow-mask): These Power Ranger GlamGlow Masks Correspond with the Release of the Film (Category: Fashion) Implication: Companies in the beauty and cosmetics industry that create themed skincare products. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)