# 60s Couture Retro TV show is a catalyst in a growing nostalgic revival. By [Jessica Marcel](https://www.trendhunter.com/jessica), Assistant Editor | Published Sep 21, 2009, updated Nov 19, 2009 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/sixties-style ## Key Figures - Trend score: 4.5/10 - Evidence articles: 6 ## What is the 60s Couture trend? **60s Couture:** Thanks to vintage-inspired TV shows, the 1960s era is being revived, perhaps not with accuracy, but images of the times are titillating. Men wore suits, women dressed to impress, and martinis were an acceptable lunchtime drink. 60s fever can be taken advantage of by reintroducing old muses, fashions, ads, media, and even technology. ## At a Glance - Evidence: 6 featured examples - Articles from: Mar 26 to Sep 16, 2009 - Published: Sep 21, 2009 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the 60s Couture trend ### Nostalgia Revival The current generation is placing more value on styles and designs from the past. ### Mod Fashion The popularity of retro TV shows, such as Mad Men, has inspired a resurgence in fashion trends from the 1960s. ### Vintage Advertising Businesses are bringing back the styles and tactics used in advertising during the 1960s to appeal to nostalgic consumers. ## What the 60s Couture trend means for industry ### For Fashion The trend of 60s Mod fashion is a disruptive innovation opportunity for clothing companies that want to sell retro styles to nostalgic customers. ### For Food & Beverage The trend of 60s-style theme bars is an opportunity for entrepreneurs to create unique and memorable experiences for patrons. ### For Marketing & Advertising The trend of reviving vintage advertising styles can be an opportunity for businesses to show their history and draw in nostalgic customers. ## Trend signals for 60s Couture Trend score 4.5 out of 10, from popularity 74%, activity 53%, freshness 8%. - Popularity: 74% - Activity: 53% - Freshness: 8% ## Examples of the 60s Couture trend 6 featured examples from Mar 26 to Sep 16, 2009. - [60s Lifestyle Revival](https://www.trendhunter.com/trends/mad-men-era-revival-1950s): Mainstream Media Embraces Life in the ‘Mad Men' Era (Category: Naughty) Implication: Fashion retailers and designers can tap into the revived interest in 60s fashion and offer clothing and accessories with a retro twist. - [Beehives & Cat Eyes](https://www.trendhunter.com/trends/andrey-lili-vie-privee): Andrey & Lili Channel the Swingin 60s for ‘Vie Privee' Shoot (Category: Fashion) Implication: Disruptive innovation opportunity: Integrate elements of 60s fashion into contemporary designs to cater to nostalgic consumers. - [Housewife Editorials](https://www.trendhunter.com/trends/annie-leibovitz-mad-men-vanity-fair): Annie Leibovitz Shows the Love Lost Between a 'Mad Men' Couple (Category: Pop Culture) Implication: Fashion designers and brands can use shows like Mad Men as inspiration for modern clothing lines that are both nostalgic and contemporary. - [Mad Men Fashion Shows](https://www.trendhunter.com/trends/academy-of-art-san-francisco): Academy of Art San Francisco Showcases Retro Looks at NYFW (Category: Fashion) Implication: Disruptive innovation opportunity: Explore innovative ways to combine retro and futuristic elements in fashion collections. - [60s Night Life Revival](https://www.trendhunter.com/trends/trendy-theme-bars-near-you): New Theme Bars Hit Toronto Inspired by Mad Men and Studio 54 (Category: Life-Stages) Implication: The hospitality industry can capitalize on the trend towards unique experiences by investing in more high-quality, themed bars and entertainment venues. - [60s Beer Ad Revivals](https://www.trendhunter.com/trends/stella-artois-beer): Stella Artois Creates a Vintage-Inspired Drink Campaign (Category: Lifestyle) Implication: Opportunity to design and produce clothing and accessories inspired by retro aesthetics. ## Recent trend clusters - [Automated Upkeep](https://www.trendhunter.com/protrends/automated-upkeep) (Tech) - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Autumn Teasers](https://www.trendhunter.com/protrends/autumn-teasers) (Business) - [Ambient Assistance](https://www.trendhunter.com/protrends/ambient-assistance) (Tech) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Marketing](https://www.trendhunter.com/marketing)