# Experimental Sippable Intriguing beverage flavors make for small doses of culinary adventure. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Oct 28, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/sippable-exotic-intriguing-beverage-flavors-make-for-small-doses-of-culinar ## Key Figures - Trend score: 1.6/10 - Evidence articles: 7 ## What is the Experimental Sippable trend? **Experimental Sippable:** The rise of foodie culture has the average consumer craving more adventure in their edibles; for some, however, the idea of exoticism is intimidating. Daring drinks allow hesitant almost-foodies to sample adventurous flavor. This also gives those within the food industry a way to test less-predictable flavors within their consumer base. ## At a Glance - Evidence: 7 featured examples - Articles from: Mar 24 to Oct 29, 2014 - Published: Oct 28, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Themes within the Experimental Sippable trend ### Adventurous Flavor Sampling Exotic flavors allow hesitant foodies to sample adventurous flavors and gives the food industry a way to test less-predictable flavors within their consumer base. ### Superfood Beverages Consumers are drawn towards beverages that offer superfood benefits such as increased protein, fiber and omega-3 fatty acids. ### Refreshing Flavored Lemonades Fruit juice and unique flavor pairing make a classic summer drink interesting and inviting for all seasons. ## What the Experimental Sippable trend means for industry ### For Food and Beverage The food and beverage industry can experiment with exotic flavors and superfoods to appeal to health-conscious consumers. ### For Health and Wellness The health and wellness industry should explore offering superfood ingredients in beverages to provide convenient, nutrient-rich options for consumers. ### For Marketing and Advertising Agencies catering to the food and wellness industries should focus on visuals and color to highlight the delicious and healthy nature of these drinks. ## Trend signals for Experimental Sippable Trend score 1.6 out of 10, from popularity 23%, activity 18%, freshness 8%. - Popularity: 23% - Activity: 18% - Freshness: 8% ## Examples of the Experimental Sippable trend 7 featured examples from Mar 24 to Oct 29, 2014. - [Savory Quinoa Drinks](https://www.trendhunter.com/trends/nuwi): NUWI Quinoa Snacks Take the Form of Beverages (Category: Lifestyle) Implication: Opportunity for health and wellness companies to expand their product offerings with quinoa-based beverages. - [Nostalgic Sandwich Sodas](https://www.trendhunter.com/trends/carbonated-drink): Jones Soda Creates a PB&J-Inspired Carbonated Drink (Category: Lifestyle) Implication: Beverage companies can explore nostalgic flavors to differentiate their product offerings and appeal to a wider consumer base. - [Restorative Carrot Lemonades](https://www.trendhunter.com/trends/carrot-lemonade): This Recipe Offers a Fun Way to Get Your Daily Nutrition Intake (Category: Lifestyle) Implication: The beverage industry can explore the use of unexpected ingredients, like carrots and lemons, to create innovative and healthy drink options that cater to health-conscious consume… - [Chia Seed Beverages](https://www.trendhunter.com/trends/chia-seed-drink): ChiaVie's Ground Chia Seed Drink is Loaded with Good-For-You Things (Category: Lifestyle) Implication: Beverage companies can disrupt the industry by incorporating superfoods and exotic fruits into their product lines and creating more healthy drink options. - [Revitalizing Mango Lemonade](https://www.trendhunter.com/trends/mango-lemonade): This Recipe Offers Old-Fashioned Lemonade with a Twist (Category: Lifestyle) Implication: The food and beverage industry can capitalize on the trend of fruit-infused beverages by creating innovative and appealing drink options. - [Invigorating Matcha Lemonades](https://www.trendhunter.com/trends/green-tea-lemonade): This Green Tea Lemonade Recipe is Simple and Refreshing (Category: Lifestyle) Implication: Businesses in the beverage industry can capitalize on the increasing demand for antioxidant-rich beverages and develop new products. - [Tangy Medicinal Ginger Drinks](https://www.trendhunter.com/trends/homemade-ginger-beer): This Delicious Homemade Ginger Beer Recipe Can Cure Stomach Aches (Category: Lifestyle) Implication: Disruption opportunity for beverage companies to introduce ginger-based drinks that offer both refreshment and health benefits to the consumers. ## Recent trend clusters - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)