# Sippable Celebration Beverage brands focus on occasion-specific products that pique interest. By [Jordy E](https://www.trendhunter.com/JordyEleni) | Published Nov 18, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/sippable-celebration ## Key Figures - Trend score: 2.6/10 - Evidence articles: 5 ## What is the Sippable Celebration trend? **Sippable Celebration:** Beverage brands are appealing to consumers with celebratory products that recognize specific, often seasonal occasions. Focusing on specialty events adds a sense of excitement to this market; across industries, this approach helps brands break away from the norm, an approach that is appreciated by consumers craving unique, instagrammable experiences. ## At a Glance - Evidence: 5 featured examples - Articles from: Jul 22, 2014 to Dec 27, 2016 - Published: Nov 18, 2015 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Sippable Celebration trend ### Occasion-Specific Products Beverage brands create limited edition specialty event drinks for consumers seeking unique, Instagrammable experiences. ### Seasonal Flavors Coffee chains and beverage companies use seasonal and holiday flavors to attract consumers and reinvigorate classic drinks. ### Limited Time Offerings Brands create unique, celebratory beverages for a limited time, generating excitement and fueling consumer desire. ## What the Sippable Celebration trend means for industry ### For Beverage Beverage manufacturers use marketing campaigns centered around occasion-specific products emphasizing customer experiences. ### For Food and Beverage Food and drink chains regularly use seasonal flavors to add more variety and captivate their customers' interest. ### For Hospitality Bars, restaurants and cafes can use limited time celebratory drinks to differentiate themselves from other establishments and to drive traffic. ## Workshop question What are the best parts about your industry that consumers love most? How can you further capitalize on that positive momentum? ## Trend signals for Sippable Celebration Trend score 2.6 out of 10, from popularity 37%, activity 34%, freshness 8%. - Popularity: 37% - Activity: 34% - Freshness: 8% ## Examples of the Sippable Celebration trend 5 featured examples from Jul 22, 2014 to Dec 27, 2016. - [Celebratory Beer Branding](https://www.trendhunter.com/trends/celebratory-beer): This Beer Company Celebrates Its Anniversary with a Brand New Brew (Category: Lifestyle) Implication: Alcohol industry can explore aging in different types of barrels to create unique flavor profiles and appeal to more experienced drinkers. - [Celebratory Drink Packaging](https://www.trendhunter.com/trends/bottle-design-concept1): French Toast Imagines a Bottle Design Concept for Schweppes 230 Years (Category: Lifestyle) Implication: Disruptive innovation opportunity: Embrace creativity and experimentation in beverage packaging, offering unique and engaging experiences to customers. - [Iced Pumpkin Coffees](https://www.trendhunter.com/trends/macchiato-drink): Dunkin' Donuts is Offering a Pumpkin Macchiato Drink in Celebration of Fall (Category: Lifestyle) Implication: Food and beverage companies can capitalize on seasonal offerings and flavors by adding limited-time menu items to their line-up, attracting repeat customers. - [Festive Cold Brew Kits](https://www.trendhunter.com/trends/cold-brew-kit): This Cold Brew Calendar Counts Down the Twelve Days of Christmas (Category: Lifestyle) Implication: Coffee companies can offer holiday-themed cold brew kits to boost sales and attract customers during the holiday season. - [Dressed-Up Holiday Beverages](https://www.trendhunter.com/trends/tuxedo-beverages): Starbucks' New Tuxedo Beverages are Dressed Up for the New Year (Category: Lifestyle) Implication: Innovative holiday beverages like Starbucks' Tuxedo drinks create opportunities for companies to introduce creative and visually appealing concoctions. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)