# Singular Pop-Up Pop-up spaces are curated around one specific product or theme. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 12, 2019 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/singular-popup ## Key Figures - Trend score: 4.8/10 - Evidence articles: 6 ## What is the Singular Pop-Up trend? **Singular Pop-Up:** Pop-up spaces curated around single themes are on the rise, with brands in everything from food to the health industry creating single-subject spaces that inform and entertain visitors. The focus on one particular subject allows for a deeper understanding of the brands in question. ## The consumer insight behind the Singular Pop-Up trend With the constant oversaturation of products in the market, consumers are increasingly overwhelmed by choice. As they look for simpler options and solutions, they are increasingly drawn to brands that provide curated options, helping to streamline the overall process of purchasing. ## At a Glance - Evidence: 6 featured examples - Articles from: Oct 10, 2016 to Apr 15, 2019 - Published: Mar 12, 2019 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Singular Pop-Up trend ### Curated Pop-up Spaces Curating pop-up spaces around single themes is on the rise due to consumers being increasingly overwhelmed by choice, providing streamlined purchasing for customers. ### Humorous Marketing Campaigns Medical marketing campaigns use humor and lighthearted messaging as a means to engage people to take steps towards prevention. ### Immersive Photo-Friendly Activations Immersive pop-up activations are on the rise, with cinematic themes that reference well-known movies or television shows, providing a unique experience that appeals to customers. ## What the Singular Pop-Up trend means for industry ### For Retail Brands in the food and health industry are curating single-theme pop-up spaces, providing a new way of exploring products and educating the consumers on the brand's offering. ### For Beverage Beer gardens and brewers are hosting events that combine dog-friendly spaces with tasty beer, donating a portion of all proceeds to local rescues. ### For Entertainment Pop-up immersive spaces are a rising trend, with themed spaces referencing well-known movies, television shows or nostalgic themes, offering customers an unforgettable experience. ## Workshop question Conceptualize a curated pop-up space that's centered around one of your brand's offerings. ## Trend signals for Singular Pop-Up Trend score 4.8 out of 10, from popularity 69%, activity 66%, freshness 8%. - Popularity: 69% - Activity: 66% - Freshness: 8% ## Examples of the Singular Pop-Up trend 6 featured examples from Oct 10, 2016 to Apr 15, 2019. - [Immersive Horror-Themed Activations](https://www.trendhunter.com/trends/i-like-scary-movies): The I Like Scary Movies Experience Celebrates Nostalgic Films (Category: Pop Culture) Implication: Disruptive innovation opportunity for entertainment companies to create immersive horror-themed activations that draw in audiences. - [Mango Shop Pop-Ups](https://www.trendhunter.com/trends/mango-store): For One Day, the National Mango Board Set Up 'The Mango Store' (Category: Marketing) Implication: The pop-up trend presents opportunities for retailers to create innovative and interactive shopping experiences. - [Health-Focused Bounce Houses](https://www.trendhunter.com/trends/checkyoself): This Pop-Up for the #CheckYoSelf Campaign Encourages Self-Exams (Category: Marketing) Implication: Marketing and advertising companies can take inspiration from Havas Chicago's use of interactive installations and lighthearted messaging for health campaigns. - [Pop-Up Puppy Bars](https://www.trendhunter.com/trends/pupup-ba): Devils Backbone Brewery's Hosted a 'Pup-Up Bar' on National Puppy Day (Category: Lifestyle) Implication: Dogs have become an integral part of the craft beer culture, and businesses in this industry could potentially boost client loyalty by hosting dog-friendly events. - [Donut Playground Pop-Ups](https://www.trendhunter.com/trends/pop-up-playground): Krispy Kreme is Opening a Sweet New Destination in London (Category: Marketing) Implication: Krispy Kreme's pop-up event showcases how food and beverage companies can generate buzz and excitement for new product launches through experiential marketing. - [Egg-Themed Pop-Up Museums](https://www.trendhunter.com/trends/popup-museum): The Egg House is Opening a New Location in West Hollywood, Los Angeles (Category: Art & Design) Implication: The success of egg-themed pop-up museums shows a potential opportunity for tourism and hospitality industries to create unique experiences that attract visitors. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)