# Single-Serve Obscurity One-time products go beyond functionality with uncommon offerings. By [Jordy E](https://www.trendhunter.com/JordyEleni) | Published Sep 9, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/singleserve-obscurity ## Key Figures - Trend score: 3.4/10 - Evidence articles: 6 ## What is the Single-Serve Obscurity trend? **Single-Serve Obscurity:** Single-serve offerings are breaking patterns with increasingly obscure products. Going well beyond the basics in the food and beverage category reveals a shift away from functionality. Aside from edibles, this touches on niche consumer tastes that are informing the development of superfluous goods. ## At a Glance - Evidence: 6 featured examples - Articles from: Jun 23, 2014 to Sep 9, 2015 - Published: Sep 9, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Themes within the Single-Serve Obscurity trend ### Single-Serve Obscurity Single-serve products are shifting away from functionality and catering to niche consumer tastes. ### Convenience Combos Combining food and drink in single-serve packages provides a convenient on-the-go option for consumers. ### Sensory Adventure Exploring bizarre and unique flavors in food and beverage can create a sensory adventure for consumers. ## What the Single-Serve Obscurity trend means for industry ### For Food and Beverage The food and beverage industry is where single-serve products, convenience combos, and sensory adventure are most prevalent. ### For Packaging Innovative and creative packaging design is important when it comes to standing out in the single-serve market. ### For Hospitality The hospitality industry can find inspiration in single-serve products and convenience combos for breakfast and on-the-go options. ## Workshop question How can your brand be more specific in what it offers its consumers, or how it markets its offerings? ## Trend signals for Single-Serve Obscurity Trend score 3.4 out of 10, from popularity 55%, activity 40%, freshness 8%. - Popularity: 55% - Activity: 40% - Freshness: 8% ## Examples of the Single-Serve Obscurity trend 6 featured examples from Jun 23, 2014 to Sep 9, 2015. - [Vino Snack Packs](https://www.trendhunter.com/trends/single-serve-wine): These Single-Serve Wine Glasses Come with a Sweet or Salty Snack Inside (Category: Lifestyle) Implication: The wine packaging industry can seize the opportunity to create innovative single-serve wine glasses with built-in snacks, revolutionizing the way wine is consumed and enhancing c… - [Pancake Lollipop Makers](https://www.trendhunter.com/trends/pancakes-on-a-stick): Roky is a Handy Device for Making Pancakes on a Stick (Category: Art & Design) Implication: The Roky pancake lollipop maker presents an opportunity for innovation in the kitchen appliances industry, with potential for new designs and features to enhance cooking experienc… - [Individual Lobster Packets](https://www.trendhunter.com/trends/pei-lobster): This P.E.I Lobster Package Boasts Sustainability and Eco Responsibility (Category: Lifestyle) Implication: Opportunity for seafood packaging to prioritize sustainability and eco responsibility while emphasizing product authenticity and sleek design. - [Breakfast Cereal Pops](https://www.trendhunter.com/trends/cereal-pop): These Homemade Popsicles are Ideal for On-the-Go Morning Meals (Category: Lifestyle) Implication: The food and beverage industry can explore innovative ways to create more on-the-go breakfast options for busy individuals with time constraints. - [Eel-Flavored Sodas](https://www.trendhunter.com/trends/unique-drink): Kimura Inryou's 'Unagi Cola' Boasts a Unique Drink Flavor (Category: Lifestyle) Implication: The beverage industry can capitalize on the trend of unconventional soda flavors by introducing unique and unexpected options to cater to adventurous consumers. - [Braille Drink Labels](https://www.trendhunter.com/trends/bottles-printed-in-braille): These Soft Drink Cans and Bottles are Printed with Braille (Category: Marketing) Implication: Beverage companies can leverage braille packaging to enhance accessibility of their products and tap into new consumer segments. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)