# Single-Serve Novelty Cleverly designed single-serve alcohol packaging wins consumers' attention. By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published Sep 13, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/singleserve-novelty ## Key Figures - Trend score: 4.6/10 - Evidence articles: 8 ## What is the Single-Serve Novelty trend? **Single-Serve Novelty:** Appealing to consumers' desire for convenient goods and purchasing only what they need, smartly designed single-serve iterations of alcohol packaging are gaining popularity. Ideal for consumption outside of the home, this approach also has a novelty factor that makes them social media share-worthy, making it easier for brands using this design to spread the word. ## At a Glance - Evidence: 8 featured examples - Articles from: May 4, 2015 to Aug 9, 2017 - Published: Sep 13, 2016 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Single-Serve Novelty trend ### Single-Serve Packaging Convenient and portable single-serve packaging is gaining popularity, appealing to consumers' desire for only what they need, creating new on-the-go refreshment options. ### Innovative Pairing Pairing wine with a complimentary snack or selling them together offers consumers a value-add and creates unique refreshment options. ### Canned Wine Canned wine products and multi-pack sets are growing in popularity, making wine more convenient and appealing to wider audiences while maintaining eco-friendliness. ## What the Single-Serve Novelty trend means for industry ### For Food and Beverage The food and beverage industry can benefit from exploring the trend of single-serve packaging, experimenting with innovative pairing ideas, and offering eco-friendly canned products. ### For Hospitality The hospitality industry can leverage this trend of single-serve packaging to provide a unique amenity or on-the-go refreshment options for their guests or customers. ### For Design and Packaging The design and packaging industry can explore innovative packaging ideas while keeping portability and convenient in mind, utilizing eco-friendly materials and experimenting with unique packaging combinations. ## Workshop question What does your packaging convey about your consumer's lifestyle habits? ## Trend signals for Single-Serve Novelty Trend score 4.6 out of 10, from popularity 62%, activity 68%, freshness 8%. - Popularity: 62% - Activity: 68% - Freshness: 8% ## Examples of the Single-Serve Novelty trend 8 featured examples from May 4, 2015 to Aug 9, 2017. - [Single-Serve Wine Bottles](https://www.trendhunter.com/trends/stella-rosa-mini-collection): The Stella Rosa Mini Collection is Perfect for Taking on a Picnic (Category: Lifestyle) Implication: Wineries can capitalize on the trend of single-serve wine bottles by offering new and innovative packaging solutions to target busy consumers. - [Vino Snack Packs](https://www.trendhunter.com/trends/single-serve-wine): These Single-Serve Wine Glasses Come with a Sweet or Salty Snack Inside (Category: Lifestyle) Implication: The wine packaging industry can seize the opportunity to create innovative single-serve wine glasses with built-in snacks, revolutionizing the way wine is consumed and enhancing c… - [Wine Snacking Combinations](https://www.trendhunter.com/trends/singleserve-wines): This Single-Serve Wine Comes with a Complimentary Snack (Category: Lifestyle) Implication: Innovative approaches to packaging and product offerings can enhance the consumer experience and drive sales. - [Champagne Six-Packs](https://www.trendhunter.com/trends/champagne-sixpack): Moet & Chandon Released Mini-Bottles of Champagne in Multi-Packs (Category: Marketing) Implication: The beverage industry stands to benefit from the creation of mini bottles and multi-packs as it provides customers with a chance to sample a variety of products without committing… - [Single-Serve Wine Packs](https://www.trendhunter.com/trends/wine-pack): Zips Offers Travel-Sized Wine Containers for Those on the Go (Category: Lifestyle) Implication: The wine packaging industry can explore disruptive innovation by creating more sustainable and portable packaging solutions for on-the-go consumers. - [Premium Canned White Wines](https://www.trendhunter.com/trends/singleserve-wine-cans): These Diamond Collection Single-Serve Wine Cans are Convenient (Category: Lifestyle) Implication: Disruptive innovation opportunity: Integrate smart packaging technologies to enhance consumer engagement and product freshness in the wine packaging industry. - [Canned Wine Packs](https://www.trendhunter.com/trends/rose-wine): This Californian Rosé Wine is Packaged in a Case Like Beer (Category: Lifestyle) Implication: Canned wine packaging presents an opportunity for wine brands to appeal to a broader audience by adopting a more casual and familiar packaging style, similar to beer packaging. - [Single-Serve Non-Alcoholic Wines](https://www.trendhunter.com/trends/non-alcoholic-wine): Eisberg's Packaging Now Includes Convenient Single-Serve Bottles (Category: Lifestyle) Implication: Restaurant and bar owners can now market alcohol-free beverage options without the need for full 750ml bottles. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)