# Single-Ingredient Substitute food products highlight their single-ingredient content. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jul 2, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/singleingredient ## Key Figures - Trend score: 5.1/10 - Evidence articles: 10 ## What is the Single-Ingredient trend? **Single-Ingredient:** Food substitutes that are typically intended as alternatives to breads, pastas, and rice, are now being made distinct with "single-ingredient" labeling. This branding shift comes as consumers increasingly prioritize "clean" food consumption, and enhances the perceived nutrition of the products. ## The consumer insight behind the Single-Ingredient trend Consumers are becoming increasingly aware—and concerned—with the healthy (or detrimental) impacts of various ingredients in their food and are now trying to avoid harmful or unnatural ingredients. In response, transparent labeling that highlights familiar ingredients have emerged to mitigate these fears. ## At a Glance - Evidence: 10 featured examples - Articles from: Sep 11, 2017 to Mar 30, 2023 - Published: Jul 2, 2019 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Single-Ingredient trend ### Single-Ingredient Labeling Transparent labeling that highlights familiar ingredients has emerged to mitigate consumer's fear of unhealthy or unnatural ingredients. ### Alternative Grain Substitute Consumers are seeking out plant-based, allergy-friendly, or low-carb alternatives to traditional grains, paving the way for innovation in alternative grains such as legume, banana, broccoli, and even vegetable flours. ### Protein-Rich The growing trend of incorporating plant-based ingredients in pasta products has led to the development of high-protein and high-fiber pasta options that cater to health-conscious consumers. ## What the Single-Ingredient trend means for industry ### For Food and Beverage Developing single-ingredient labeling, alternative grain substitutes, and protein-rich pasta options is a response to the increasing demand for healthier food options. ### For Agriculture and Farming New alternative grains and upcycled vegetable flours are making use of the whole plant and reducing food waste, creating opportunities for sustainable agriculture and farming practices. ### For Consumer Packaged Goods Consumers are seeking easy and convenient ways to incorporate alternative grains and high-protein options into their diet, creating opportunities for the development of ready-to-prepare and easy-to-use pasta products. ## Workshop question How could your brand better highlight one prominent element of its product/service? ## Trend signals for Single-Ingredient Trend score 5.1 out of 10, from popularity 73%, activity 66%, freshness 15%. - Popularity: 73% - Activity: 66% - Freshness: 15% ## Examples of the Single-Ingredient trend 10 featured examples from Sep 11, 2017 to Mar 30, 2023. - [Superfood Tea Cubes](https://www.trendhunter.com/trends/tea-cubes): Millennia TEA's One-Ingredient Cubes Use Raw Camellia Sinensis Leaves (Category: Lifestyle) Implication: Superfood tea cubes offer innovative possibilities for food industry development - [Fruit-Based Pastas](https://www.trendhunter.com/trends/banana-fusilli-pasta): Solely's Organic Green Banana Fusilli Pasta is Made with One Ingredient Only (Category: Lifestyle) Implication: Opportunity for the food and beverage industry to expand their product lines with innovative, healthier, and gluten-free options to meet consumer demands. - [Upcycled Single-Ingredient Flours](https://www.trendhunter.com/trends/vegetable-flour): Glean's Vegetable Flour Saves Produce from Going to Waste (Category: Eco) Implication: Upcycled food products and gluten-free alternatives present an opportunity for companies to expand their product lines and appeal to a growing market segment within the food and b… - [One-Ingredient Legume Pastas](https://www.trendhunter.com/trends/legume-based-pasta): Barilla's Legume-Based Pastas are Made with Chickpeas or Red Lentils (Category: Lifestyle) Implication: Creating a new market opportunity for healthy yet flavorful food products while considering health trends and consumer demands. - [Fiber-Rich Pastas](https://www.trendhunter.com/trends/goodwheat): Arcadia Biosciences Announced its 'GoodWheat' Single-Ingredient CPG Pasta (Category: Business) Implication: Opportunity for agricultural biotech companies to enter the CPG market with their proprietary health-packed food products. - [Protein-Rich Ready-to-Prepare Pastas](https://www.trendhunter.com/trends/chickpea-orzo): Barilla Chickpea Orzo Has 19-Grams of Plant-Based Protein (Category: Lifestyle) Implication: Opportunity for food manufacturers to create more products that are high in plant-based protein and made with alternative grains. - [Plant-Based Rice Substitutes](https://www.trendhunter.com/trends/riced-broccoli): Trader Joe's Riced Broccoli is Made from Cruciferous Vegetable Stems (Category: Lifestyle) Implication: Opportunity for food and beverage manufacturers to create more vegetable-based rice and pasta alternatives to meet the increasing demand for plant-powered products. - [Single-Ingredient Protein Pastas](https://www.trendhunter.com/trends/legume-pasta): Tolerant Food's Plant-Based Legume Pastas are Grain-Free (Category: Lifestyle) Implication: Disruptive innovation opportunity: Pioneer the development of innovative plant-based food products to cater to the growing demand for vegan and vegetarian alternatives in the mark… - [Yellow Legume Pastas](https://www.trendhunter.com/trends/single-ingredient-pasta): ZENB's Single-Ingredient Pasta is Made from Yellow Peas (Category: Lifestyle) Implication: Opportunity for food manufacturers to explore creating legume-based pasta products. - [Single-Ingredient Rice Alternatives](https://www.trendhunter.com/trends/risoni): Explore Cuisine Makes 'Risoni' with Chickpeas & Red Lentils (Category: Lifestyle) Implication: Opportunity for companies to tap into the growing demand for alternative rice options. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)