# Single Use-Reduction In-store refill stations are no longer specific to personal care. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Sep 19, 2021 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/single-usereduction ## Key Figures - Trend score: 6.3/10 - Evidence articles: 8 ## What is the Single Use-Reduction trend? **Single Use-Reduction:** As brands look to become more eco-friendly, in-store refill stations are one way they're shifting toward sustainability. This shift includes everything from coffee refill stations to supermarket skincare refills. ## The consumer insight behind the Single Use-Reduction trend Sustainability will be a growing focus among businesses as more consumers demand that brands prioritize environmental friendliness in the wake of climate change's devastating impact around the world. These demands will only increase as the climate crisis worsens. ## At a Glance - Evidence: 8 featured examples - Articles from: Oct 30, 2019 to Mar 16, 2023 - Published: Sep 19, 2021 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Single Use-Reduction trend ### In-store refill stations As brands look to become more eco-friendly, in-store refill stations are shifting toward sustainability. ### Product refill The trend of product refill, particularly in packaging, is gaining traction as businesses seek to become more eco-friendly, reduce carbon footprint and gain competitive advantage. ### Convenient refill services Convenient refill services are becoming more in demand for consumers, which companies can leverage to offer eco-friendly and innovative solutions. ## What the Single Use-Reduction trend means for industry ### For Retail Retail companies can benefit from implementing eco-friendly in-store refill stations and offering convenient refill services for their products. ### For Packaging Packaging companies can explore innovative refillable packaging solutions and partner with businesses to reduce waste and carbon footprint. ### For Food and Beverages Food and beverage companies can gain competitive advantage by implementing refill services for their products and offering eco-friendly solutions to reduce packaging waste. ## Workshop question How is your brand prioritizing sustainability? ## Trend signals for Single Use-Reduction Trend score 6.3 out of 10, from popularity 90%, activity 89%, freshness 11%. - Popularity: 90% - Activity: 89% - Freshness: 11% ## Examples of the Single Use-Reduction trend 8 featured examples from Oct 30, 2019 to Mar 16, 2023. - [Refillable Retail Soda Machines](https://www.trendhunter.com/trends/soda-refill-machine): Coca-Cola Europacific Partners is Piloting a Soda Refill Machine (Category: Eco) Implication: The food and beverage industry has the opportunity to reduce waste and mitigate environmental impact by adopting innovative packaging practices and offering sustainable beverage o… - [In-Store Supermarket Refills](https://www.trendhunter.com/trends/loop-and-tesco): Loop and Tesco Launched a Refillable Cosmetics Initiative (Category: Eco) Implication: Retailers have a unique opportunity to position themselves as eco-friendly and align with consumer values by offering refills and sustainable packaging solutions. - [High-Performance Beauty Ranges](https://www.trendhunter.com/trends/zara-beauty-collection): The Zara Beauty Collection Shares Refillable Lipsticks & More (Category: Eco) Implication: The cosmetics industry can innovate by creating refillable, high-performance products and using sustainable packaging to reduce waste and increase sustainability efforts. - [Instant Coffee Retail Dispensers](https://www.trendhunter.com/trends/refillable-coffee-dispensers): Nestlé is Piloting Refillable Coffee Dispensers in Switzerland (Category: Business) Implication: The food and beverage industry can benefit from adopting refillable dispensers that promote sustainability and reduce environmental impact. - [Kibble Refill Stations](https://www.trendhunter.com/trends/kibble-refill): Canidae Offers Eco-Friendly Refills at Select Petco Pet Care Centers (Category: Eco) Implication: Pet food companies can innovate by creating refillable and eco-friendly packaging for their products. - [Zero Waste Grocery Initiatives](https://www.trendhunter.com/trends/zero-waste-grocery): Asda is Encouraging Customers to Bring Their Own Containers (Category: Eco) Implication: Supermarkets can leverage zero waste grocery initiatives to attract environmentally conscious consumers and reduce their environmental footprint. - [Product Refill Vending Machines](https://www.trendhunter.com/trends/refillable-vending-machines): Nestlé and QYOS by Algramo Created Refillable Vending Machines (Category: Business) Implication: The food and beverage industry is presented with an opportunity to reduce packaging waste and promote sustainable practices through the implementation of refillable vending machin… - [Convenient Cosmetic Refill Services](https://www.trendhunter.com/trends/the-body-shop-1): The Body Shop Launched its Easy-to-Use Refill Initiative (Category: Eco) Implication: The beauty and personal care industry is well-positioned to adopt refillable product solutions. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)