# Single-Serve Obsession As consumers look to decrease intake, servings for one become coveted. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Oct 16, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/single-serve-obsession ## Key Figures - Trend score: 3.9/10 - Evidence articles: 6 ## What is the Single-Serve Obsession trend? **Single-Serve Obsession:** Instead of relying on self control, consumers are becoming more attune to products that are single serve in size for complete portion control. This shift towards relying on brands for restriction marks the move away from product stockpiling and multi-pack goods for an easier way to cut back. ## At a Glance - Evidence: 6 featured examples - Articles from: Apr 21 to Oct 10, 2014 - Published: Oct 16, 2014 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Themes within the Single-Serve Obsession trend ### Single-Serve Portion Control Brands are offering single-serve portions to replace multi-pack goods, providing more controlled consumption for customers and addressing the need for portion control. ### Portable Packaging Lightweight and easily transportable packaging options have disrupted traditional heavy glass bottles and bulky boxes, allowing brands to offer more convenience for on-the-go consumption. ### Customized Single-Serve Pouches Brands are creating personalized single-serve pouches for consumers that offer the perfect amount of product, without the need for measuring or serving. This addresses the demand for customized and convenient consumption. ## What the Single-Serve Obsession trend means for industry ### For Food and Beverage In the food and beverage industry, brands are offering single-serve options and lightweight and portable packaging to provide customers with more controlled consumption and convenience. ### For Wine and Spirits The wine and spirits industry has introduced portable packaging with single-serve options, addressing the need for convenient and easily transportable products. ### For Packaging and Design The packaging and design industry is developing customized single-serve pouches and innovative packaging options that allow for more controlled portions, customized consumption and ease of transport. ## Trend signals for Single-Serve Obsession Trend score 3.9 out of 10, from popularity 63%, activity 47%, freshness 8%. - Popularity: 63% - Activity: 47% - Freshness: 8% ## Examples of the Single-Serve Obsession trend 6 featured examples from Apr 21 to Oct 10, 2014. - [Sophisticated Chips Branding](https://www.trendhunter.com/trends/john-john-crisps): John & John Crisps Boasts a Contemporary and Upscale Image (Category: Lifestyle) Implication: Artisanal chip brands can use sophisticated branding to create unique identities for their products to stand out in a competitive market. - [Typographic Dessert Cups](https://www.trendhunter.com/trends/enough-of-a-very-good-thing): Packaging for Enough of a (Very) Good Thing is Refreshingly Light (Category: Lifestyle) Implication: Disruptive innovation opportunities in the food packaging industry by embracing playful typography and creating visually appealing designs. - [Portable Vino Pouches](https://www.trendhunter.com/trends/wine-pouch): The Resealable Nuvino Wine Pouch is Travel Friendly and Have Single Portions (Category: Lifestyle) Implication: Developing affordable, sustainable and unbreakable packaging for wines and other alcoholic beverages presents a disruptive innovation opportunity for companies in the packaging in… - [Topsy-Turvy Drink Containers](https://www.trendhunter.com/trends/drink-packaging-design): This Concept Drink Packaging Design Features Single RTD Portions (Category: Lifestyle) Implication: Disruptive innovation opportunity: Explore unique packaging solutions to improve product functionality, convenience, and brand experience. - [Single-Serving Chocolate Chip Cakes](https://www.trendhunter.com/trends/chocolate-chip-cake): Chocolate Covered Katie Creates an Easy Microwave Dessert (Category: Lifestyle) Implication: The demand for convenient, easy-to-make desserts and snacks is driving innovation in the food and beverage industry, particularly for single-serve options. - [Single Serve Wine Pouches](https://www.trendhunter.com/trends/one-glass): The One Glass Wines Are Packed as Easy-to-Open Individual Servings (Category: Lifestyle) Implication: Opportunity for packaging companies to develop innovative designs that provide convenience and sustainability. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)