# Single Parent Support The growing number of single Millennial parents calls for assistance. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Aug 11, 2017 | Category: [Social Good](https://www.trendhunter.com/pro/category/social-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/single-parent-support ## Key Figures - Trend score: 0.9/10 - Evidence articles: 5 ## What is the Single Parent Support trend? **Single Parent Support:** Stereotypes of Millennial parents create a focus on influencer marketing and eco-friendliness, however, statistics show that American Millennial parents are often from low-income areas and had children out of wedlock. This creates a space for brands to not only create positive recognition by providing support, but to make better use of resources. ## At a Glance - Evidence: 5 featured examples - Articles from: Sep 7, 2015 to Nov 1, 2016 - Published: Aug 11, 2017 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z, Gen X - Top markets: North America ## Themes within the Single Parent Support trend ### Support for Single Parents The growing number of single Millennial parents calls for assistance from brands and organizations to help create a stronger sense of community and support for diverse families. ### Non-Traditional Family Celebrations As more families don't fit traditional molds, there is an opportunity for brands and organizations to celebrate non-traditional family structures. ### Affordable Housing for Single Parents The difficulty single parents have in pursuing education highlights the need for affordable housing and academic advising programs specifically tailored to their needs. ## What the Single Parent Support trend means for industry ### For Family Services Providing support and specialized services for families that don't fit traditional molds. ### For Education Offering affordable housing and academic advising programs tailored to the needs of single parents pursuing education. ### For Hospitality Creating packages and programs to cater to single-parent families looking for vacation options that suit their specific needs. ## Workshop question What is an overlooked cause that your brand could provide support in? ## Trend signals for Single Parent Support Trend score 0.9 out of 10, from popularity 7%, activity 11%, freshness 8%. - Popularity: 7% - Activity: 11% - Freshness: 8% ## Examples of the Single Parent Support trend 5 featured examples from Sep 7, 2015 to Nov 1, 2016. - [Single Parent Camping Trips](https://www.trendhunter.com/trends/camp-keemokee): Camp Kee-Mo-Kee Offers a Special Package for Single Parent Families (Category: Lifestyle) Implication: This industry has an opportunity to expand their offerings to cater to single parent families with all-inclusive packages and parent-only activities. - [Solo Parent Game Nights](https://www.trendhunter.com/trends/family-game-night): The Single Parent Family Game Night Provided Parental Support (Category: Lifestyle) Implication: Opportunity for event planning companies to specialize in organizing community-building events specifically targeting single parents. - [Single Parent Support Programs](https://www.trendhunter.com/trends/parenting-program): The Single & Parenting Program Provides Support for Single Parents (Category: Lifestyle) Implication: Religious organizations can expand their services by offering support groups, counseling services, and assistance to single parents to help combat the challenges of single parenth… - [Mother-Honoring Children's Books](https://www.trendhunter.com/trends/strength-of-single-mothers): This New Book Celebrates the Strength of Single Mothers (Category: Life-Stages) Implication: The publishing industry can capitalize on the demand for children's books that represent diverse family structures by producing and promoting more inclusive content. - [Parental Education Programs](https://www.trendhunter.com/trends/pursue-an-education): The Lincoln Grant Scholar House Allows Parents to Pursue an Education (Category: Lifestyle) Implication: Real estate industry can explore innovative solutions to provide affordable housing options for single parents pursuing education. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Social Good - [Athlete-Partnership Charity Pizzas](https://www.trendhunter.com/trends/nick-bosa) - [Pet Rescue Food Donations](https://www.trendhunter.com/trends/badlands-ranch) - [Life Jacket Technology Advancements](https://www.trendhunter.com/trends/life-jacket-technology) All articles: [Social Good](https://www.trendhunter.com/socialgood)