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# Simulated Adventure
Consumers who crave change but are reluctant seek alternatives.

By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Mar 5, 2015 | Category: [World](https://www.trendhunter.com/pro/category/global-trends-and-hip-travel)
Source: Trend Hunter, https://www.trendhunter.com/protrends/simulated-adventure

## Key Figures

- Trend score: 2.9/10
- Evidence articles: 5

## What is the Simulated Adventure trend?

**Simulated Adventure:** Though adventure and experience are a bigger priority than ever with the rise of global communication, some consumers are still reluctant to spend the time and money on a short-term experience. Thus, simulated adventure located closer to home and at a lower cost serves as a great alternative. This speaks to the cautious financial attitudes of much of the population.

## At a Glance

- Evidence: 5 featured examples
- Articles from: May 1, 2014 to Jan 9, 2015
- Published: Mar 5, 2015
- Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction)
- Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Curation](https://www.trendhunter.com/megatrend/curation), [Experience](https://www.trendhunter.com/megatrend/experience)

## Audience

- Gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Themes within the Simulated Adventure trend

### Simulated Adventure

Simulated adventure located closer to home and at a lower cost serves as a great alternative for cautious spenders.

### Themed Experiences

Creating immersive, themed experiences like the Kowloon Walled City Arcade can give consumers a unique and memorable entertainment experience.

### Cinematic Illusion

Creating an immersive experience that allows visitors to become a star for a day on a fake movie set offers a unique spin on traditional entertainment.

## What the Simulated Adventure trend means for industry

### For Tourism & Travel

The rise of simulated adventures and themed resorts provides an opportunity for the tourism and travel industry to cater to consumers looking for unique experiences closer to home.

### For Entertainment & Gaming

Investing in immersive experiences, such as themed arcades and simulated adventures, can create disruptive innovation opportunities in the entertainment and gaming industry.

### For Event Planning & Production

Experimenting with cinematic illusion, like a visitor becoming a star for a day on a fake movie set, could lead to new innovation opportunities in the event planning and production industry.

## Trend signals for Simulated Adventure

Trend score 2.9 out of 10, from popularity 44%, activity 34%, freshness 8%.

- Popularity: 44%
- Activity: 34%
- Freshness: 8%

## Examples of the Simulated Adventure trend

5 featured examples from May 1, 2014 to Jan 9, 2015.

- [City-Inspired Arcades](https://www.trendhunter.com/trends/kowloon-walled-city-arcade): The Kowloon Walled City Arcade is Designed After the Real Place (Category: World)
  Implication: Disruptive innovation opportunity: Integrating technology and immersive storytelling techniques to revolutionize the entertainment and recreation industry.
- [Mock Parisian Resorts](https://www.trendhunter.com/trends/the-parisian): The Parisian Brings the Romantic Feel of France to Macau (Category: Luxury)
  Implication: Disruptive innovation opportunity: Integrate immersive experiences into luxury resorts to provide guests with a unique and memorable stay.
- [Sand Simulated Tents](https://www.trendhunter.com/trends/kilo-for-institut-du-monde-arabe): The Kilo for Institut du Monde Arabe Installation Mimics Moroccan Tradition (Category: World)
  Implication: Hotels and resorts can create cultural immersive environments with tent-like structures.
- [Italian Cinema Theme Parks](https://www.trendhunter.com/trends/italian-cinema-theme-park): Cinecitta World Allows Visitors to Become a Part of a Fake Movie Set (Category: World)
  Implication: The entertainment industry can capitalize by developing new and exciting movie-themed attractions, ride experiences, and other experiences that leverage popular movie franchises.
- [Planetary Simulation Adventures](https://www.trendhunter.com/trends/mars-simulation): This Mars Simulation Takes Place in the Middle of the Utah Desert (Category: World)
  Implication: Developing immersive and educational tourism experiences centered around Mars and space exploration simulations.

## Recent trend clusters

- [Layered Getaways](https://www.trendhunter.com/protrends/short-trip-leisure) (World)
- [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle)
- [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle)
- [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle)

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All articles: [World](https://www.trendhunter.com/world)
