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# Simplistic Stay
Minimalist hotels cater to boomers who feel overwhelmed with day-to-day stresses.

By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Feb 24, 2014, updated Mar 24, 2014 | Category: [Life-Stages](https://www.trendhunter.com/pro/category/life-stages)
Source: Trend Hunter, https://www.trendhunter.com/protrends/simplistic-stay

## Key Figures

- Trend score: 4.3/10
- Evidence articles: 6

## What is the Simplistic Stay trend?

**Simplistic Stay:** With aging consumers often feeling bombarded with daily responsibilities relating to work and family, efforts to make leisure time as uncomplicated as possible is becoming more common. Simplistic hotel accommodations provide travellers with a suitable place of rest without an overabundance of tech gadgets or visual displays, catering to boomers looking to combine their desire for new experiences with the need for stress-free living.

## At a Glance

- Evidence: 6 featured examples
- Articles from: May 10, 2012 to Dec 12, 2013
- Published: Feb 24, 2014
- Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction)
- Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Experience](https://www.trendhunter.com/megatrend/experience), [Naturality](https://www.trendhunter.com/megatrend/naturality)

## Audience

- Gender: 50% men, 50% women
- Primary generations: Gen X
- Top markets: North America, Europe, Asia

## Themes within the Simplistic Stay trend

### Minimalism

The trend of minimalism in hotel accommodations provides travelers with a suitable place of rest without an overabundance of tech gadgets or visual displays, catering to boomers looking to combine their desire for new experiences with the need for stress-free living.

### Short-Stay Luxury Accommodations

Dayuse Hotels rents luxury accommodations by the hour, allowing for a quicker turnaround in patrons and maximizing revenue while still providing an opportunity for travelers to sleep in a comfortable bed before continuing on their journey.

### Exquisitely Appointed Getaways

The trend of expertly appointed getaways like the Cheval Blanc Hotel blends rustic living with modern aesthetics to create a sense of fantasy for jet-set guests.

## What the Simplistic Stay trend means for industry

### For Hospitality and Travel

In the hospitality and travel industry, businesses can capitalize on the trend of minimalism, offer short-stay luxury accommodations, and create exquisitely appointed getaways to cater to boomers and jet-setters alike.

### For Furniture and Home Decor

The trend of minimalism in hospitality offers opportunities for furniture and home decor providers to design and create simple, yet elegant pieces that can be utilized in hotel accommodations.

### For Technology

In the technology industry, there is an opportunity to design and implement new technologies that cater to travelers looking for minimalistic accommodations, such as advanced air purification systems or smart lighting controls.

## Trend signals for Simplistic Stay

Trend score 4.3 out of 10, from popularity 51%, activity 69%, freshness 8%.

- Popularity: 51%
- Activity: 69%
- Freshness: 8%

## Examples of the Simplistic Stay trend

6 featured examples from May 10, 2012 to Dec 12, 2013.

- [IKEA-Furnished Lodgings](https://www.trendhunter.com/trends/moxy-hotels): The Moxy Hotels Has a High-End Appearance on a Low-End Budget (Category: World)
  Implication: The hospitality industry may see a rise in demand for affordable and modern lodging options with partnerships with brands like IKEA.
- [Unaligned Unconventional Lodgings](https://www.trendhunter.com/trends/cocoon-suites-mykonos-greece): Cocoon Suites Twist to Typical Hotel Rooms (Category: Art & Design)
  Implication: Disruptive innovation opportunity: Incorporating unconventional and distinctive room designs to enhance the guest experience and differentiate hotels from competitors.
- [Mod Mediterranean Villas](https://www.trendhunter.com/trends/relais-blu): Relais Blu Belvedere Offers Contemporary Amalfi Accommodations (Category: Art & Design)
  Implication: Emerging trend in minimalist mod interior design creates opportunities for interior design companies to offer contemporary spaces with a touch of Mediterranean color.
- [Mad Scientist-Inspired Accommodations](https://www.trendhunter.com/trends/icehotel-its-alive-room): The ICEHOTEL It's Alive Room has a Frankenstein Feeling (Category: Art & Design)
  Implication: Hotels and resorts that seek to differentiate themselves by offering unique and themed accommodations inspired by pop culture, literature, and imagination.
- [Exquisitely Appointed Getaways](https://www.trendhunter.com/trends/cheval-blanc-hotel): The Cheval Blanc Hotel Blends Rustic Living with a Modern Aesthetic (Category: Art & Design)
  Implication: The hospitality industry can continue to push the limits on luxury experiences by creating bespoke and unique stays.
- [Short Stay Luxury Accomodations](https://www.trendhunter.com/trends/dayuse-hotels): The High-End Rooms of Dayuse Hotels are Rented by the Hour (Category: World)
  Implication: Opportunity for the hospitality industry to capitalize on the increasing demand for short-stay luxury accommodations.

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All articles: [Life-Stages](https://www.trendhunter.com/life-stages)
