# Simplistic Skincare The less-is-more approach to skincare appeals to consumers with sensitive skin. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Jul 27, 2015 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/simplistic-skincare ## Key Figures - Trend score: 5.4/10 - Evidence articles: 4 ## What is the Simplistic Skincare trend? **Simplistic Skincare:** With sensitive skin a top-of-mind concern for cosmetic consumers, many brands are finding success through advertising what is not in their products, as opposed to what is. The absence of toxins, chemicals and fragrance in skincare products is comforting to consumers who find they're easily irritated by overly complex formulas. This gentle, pared down approach is not only appealing to those with sensitive skin; it also opens up opportunity to ease in novice or first-time cosmetics buyers. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 7 to Jun 16, 2015 - Published: Jul 27, 2015 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Simplistic Skincare trend ### Simplistic Skincare The rising trend of simplistic skincare is appealing to consumers with sensitive skin who seek skincare products made of fewer ingredients, and free of toxins and fragrance. ### Organic and Cruelty-Free Skincare Consumers are becoming increasingly conscious and prefer to use skincare products that are organic and cruelty-free, this creates an opportunity for companies to deliver such products while supporting social consciousness and environmental sustainability. ### All-Natural Sensorial Skincare A growing trend in the beauty industry is producing sensorial skincare products that provide nourishment to the body and satisfaction to the senses. ## What the Simplistic Skincare trend means for industry ### For Cosmetics and Skincare This industry can benefit from the trend toward simplistic skincare and organic, cruelty-free products, using fewer ingredients, avoiding harmful toxins and chemicals. ### For Sustainable Packaging As more consumers seek eco-friendly and sustainable products, the sustainable packaging industry can provide businesses with a range of alternative and creative ways to package and sell their sustainable products. ### For Health and Wellness The health and wellness industry lends its expertise in the provision of organic ingredients in skincare products that promote healthier and glowing skin. ## Workshop question How can you better leverage the power of omission with your brand and product? ## Trend signals for Simplistic Skincare Trend score 5.4 out of 10, from popularity 86%, activity 70%, freshness 8%. - Popularity: 86% - Activity: 70% - Freshness: 8% ## Examples of the Simplistic Skincare trend 4 featured examples from Jan 7 to Jun 16, 2015. - [All-Natural Sensorial Skincare](https://www.trendhunter.com/trends/herbivore-botanicals): Herbivore Botanicals is a Forward-Thinking Organic Beauty Company (Category: Lifestyle) Implication: Opportunity for organic beauty companies to develop all-natural skincare products using plant-based ingredients. - [Responsible Organic Skincare](https://www.trendhunter.com/trends/organic-skin-care-products): Farm to Girl's Organic Skin Care Products Are Fair & Responsible (Category: Eco) Implication: The skincare industry can explore disruptive innovation in sustainable packaging, organic ingredient sourcing, and socially responsible business models inspired by Farm to Girl's… - [Herb-Infused Skincare](https://www.trendhunter.com/trends/medicinal-herbs): The New 'Elemental Herbs' Products Feature Natural Medicinal Herbs (Category: Social Good) Implication: Opportunity for skincare companies to incorporate natural and toxin-free ingredients like medicinal herbs and organic oils into their products. - [Organic Artisan Apothecaries](https://www.trendhunter.com/trends/fig-and-yarrow): Fig and Yarrow is a Beauty Range of Delicate Botanical Formulas (Category: Lifestyle) Implication: The cosmetics industry can benefit from incorporating all-natural, botanical-based beauty solutions into their product lines. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)