# Finance Simplified Financial institutions demystify banking with approachable campaigns. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Oct 8, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/simplifying-finance ## Key Figures - Trend score: 3.4/10 - Evidence articles: 7 ## What is the Finance Simplified trend? **Finance Simplified:** Though financial literacy is an important topic being emphasized among younger people, many consumers continue to find the subject daunting. In an effort to simplify the banking process and promote financial education at earlier ages, many institutions are introducing marketing campaigns that are straightforward and transparent. This easy, uncomplicated approach entices novice consumers making their first foray into money management. ## At a Glance - Evidence: 7 featured examples - Articles from: Aug 27, 2015 to Sep 27, 2016 - Published: Oct 8, 2015 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Gamification](https://www.trendhunter.com/megatrend/gamification), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Finance Simplified trend ### Simplified Financial Education Financial institutions are introducing marketing campaigns and educational tools that are straightforward in order to promote financial literacy at earlier ages. ### Interactive Kid-Friendly Money Management Businesses are developing engaging and game-like apps and tools for kids and teenagers in order to teach them the value of money and financial responsibility. ### Transparent Financial Messaging Businesses are creating more honest advertising and marketing campaigns that address common financial problems faced by everyday people in order to help demystify the banking process. ## What the Finance Simplified trend means for industry ### For Banking & Financial Institutions Financial institutions can take a simplified and transparent approach to their marketing campaigns and educational tools, and can also incorporate more interactive and kid-friendly elements in their products and services. ### For Education Educational institutions can collaborate with financial institutions to promote financial literacy and integrate it into their curriculum. ### For App & Game Development Developers can create more engaging and interactive apps and tools for kids and teenagers centered around financial education and money management. ## Workshop question What's a challenge your consumer faces that your brand could help demystify? ## Trend signals for Finance Simplified Trend score 3.4 out of 10, from popularity 58%, activity 34%, freshness 8%. - Popularity: 58% - Activity: 34% - Freshness: 8% ## Examples of the Finance Simplified trend 7 featured examples from Aug 27, 2015 to Sep 27, 2016. - [Pachydermic Piggy Banks](https://www.trendhunter.com/trends/elli): The 'Elli' Piggy Bank is a Fun Way to Teach Kids to Save Money (Category: Life-Stages) Implication: The toy manufacturing industry can explore creating more interactive and engaging piggy banks like Elli to attract young customers. - [Parent-Approved Allowance Apps](https://www.trendhunter.com/trends/personal-finance-app): The iAllowance Personal Finance App is Made for Tweens and Teens (Category: Tech) Implication: Disruptive innovation opportunity: Innovate within the personal finance industry by creating tools and apps specifically designed for families to manage their finances. - [Kid-Run Banks](https://www.trendhunter.com/trends/financial-campaign): Record Bank's Financial Campaign Has Young Kids Run Its Bank for a Day (Category: Marketing) Implication: Banks can embrace youth-led initiatives as an opportunity to connect with younger generations and promote financial literacy. - [Kids Financial Literacy Games](https://www.trendhunter.com/trends/learning-money-with-leo): 'Learning Money with Leo' by RBC Aims to Educate Kids on Money (Category: Lifestyle) Implication: The education technology industry has the potential to benefit from the development of interactive financial literacy apps for kids. - [Fairytale Banking Commericals](https://www.trendhunter.com/trends/banking-commerical): RBC Retells Classic Stories to Show the Benefits of Mobile Banking (Category: Lifestyle) Implication: Finance companies, especially banks, can take advantage of whimsical marketing and mobile banking convenience to differentiate themselves from competitors and offer a personalized… - [Honest Financial Ads](https://www.trendhunter.com/trends/money-habits): Better Money Habits Helps Americans Become More Financially Responsibility (Category: Marketing) Implication: Opportunities for banks and other financial institutions to partner with educational platforms to build trust with customers and provide valuable financial education - [Teenager Finance Trackers](https://www.trendhunter.com/trends/bill-management): BillTracker is a Bill Management App That Puts Everything in One Place (Category: Tech) Implication: The rise of bill management apps presents a significant opportunity for developers to create innovative solutions for personal finance management. ## Recent trend clusters - [Festive Fusions](https://www.trendhunter.com/protrends/festive-fusions) (Lifestyle) - [Habitual Protein](https://www.trendhunter.com/protrends/habitual-protein) (Lifestyle) - [Spirit Immersion](https://www.trendhunter.com/protrends/spirit-immersion) (Lifestyle) - [Whisky Divergence](https://www.trendhunter.com/protrends/whisky-divergence) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Weighted Overhead Sleep Pillows](https://www.trendhunter.com/trends/sleep-crown-classic-trends) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)