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# Simplified Exotic
Cultural cuisine is made easier through user-friendly kitchenware devices.

By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Jul 3, 2014 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends)
Source: Trend Hunter, https://www.trendhunter.com/protrends/simplified-exotic

## Key Figures

- Trend score: 4.0/10
- Evidence articles: 4

## What is the Simplified Exotic trend?

**Simplified Exotic:** Despite the popularity of cultural cuisine, the often long list of ingredients and strenuous recipe techniques can often deter time-strapped consumers. Seeking a more convenient approach to diversified consumption, individuals are turning to simplified, at-home devices to create exotic cuisine. This speaks to a desire to maintain sophisticated indulgences through more adaptable, user-friendly means.

## At a Glance

- Evidence: 4 featured examples
- Articles from: Feb 27 to Jun 30, 2014
- Published: Jul 3, 2014
- Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence)
- Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity)

## Audience

- Gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Themes within the Simplified Exotic trend

### Simplified At-Home Devices

Consumers are turning to simplified, at-home devices to create exotic cuisine.

### Automated Kitchen Appliances

The world's first fully automated roti maker provides the perfect roti bread in minutes.

### Speed and Convenience

The compact Philips Noodle Maker produces 500g of noodles in just 15 minutes.

## What the Simplified Exotic trend means for industry

### For Kitchen Appliance Industry

Automated kitchen appliances and at-home devices are disrupting the traditional kitchen appliance industry.

### For Food Industry

The trend towards simplified exotic cuisine through user-friendly devices is disrupting the food industry.

### For Technology Industry

Advancements in automated kitchen appliances are blurring the lines between the traditional food industry and the technology industry.

## Trend signals for Simplified Exotic

Trend score 4.0 out of 10, from popularity 52%, activity 60%, freshness 8%.

- Popularity: 52%
- Activity: 60%
- Freshness: 8%

## Examples of the Simplified Exotic trend

4 featured examples from Feb 27 to Jun 30, 2014.

- [Automatic Roti Makers](https://www.trendhunter.com/trends/roti-maker): The Rotimatic Will Quickly Whip Up Traditional Indian Flat Bread (Category: Art & Design)
  Implication: The rise of automated roti makers points to a potential transformative trend in the kitchen appliance industry, creating opportunities for manufacturers and retailers.
- [Simplified Sushi Rollers](https://www.trendhunter.com/trends/sushezi-sushi-made-easy): The Sushezi is the Ideal Device for Sushi Lovers (Category: Art & Design)
  Implication: The Sushezi is a disruptive innovation opportunity in the kitchen appliance industry, providing a unique way to make sushi at home.
- [Speedy Noodle Makers](https://www.trendhunter.com/trends/philips-noodle-maker): The Compact Philips Noodle Maker Makes Pasta Within 15 Minutes (Category: Art & Design)
  Implication: As more consumers prioritize convenience in the kitchen, the demand of small home appliances like the Philips Noodle Maker may increase.
- [Assisting Sushi-Preperation Gadgets](https://www.trendhunter.com/trends/the-sushi-bazooka): The Sushi Bazooka Helps You Effortlessly Make the Perfect Roll (Category: Art & Design)
  Implication: Companies in the Kitchen Appliance industry could explore the creation of more gadgets like the Sushi Bazooka that automate the cooking process and make it easier for people to co…

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All articles: [Art & Design](https://www.trendhunter.com/artdesign)
