# Simplified Enjoyment Zen ocean retreats cater to travellers looking to avoid distractions. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Feb 11, 2014, updated Feb 12, 2014 | Category: [World](https://www.trendhunter.com/pro/category/global-trends-and-hip-travel) Source: Trend Hunter, https://www.trendhunter.com/protrends/simplified-enjoyment ## Key Figures - Trend score: 4.7/10 - Evidence articles: 4 ## What is the Simplified Enjoyment trend? **Simplified Enjoyment:** In a world where technology and media often overshadows the simpler things in life, boomers are looking toward more peaceful vacation options that allow for a more relaxing overall experience. These secluded ocean retreats provide tranquil settings through structurally minimalist designs, allowing aging travelers to enjoy a more laid-back pace without sacrificing aesthetic quality. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 30 to Nov 18, 2013 - Published: Feb 11, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Simplified Enjoyment trend ### Sustainable Escapism Eco-friendly ocean retreats that offer structurally minimalist designs encourage a slower pace for travelers who value tranquility over technology. ### Underwater Tourism Underwater hotels and vacation villas provide panoramic views and offer a unique and luxurious experience for travelers who love aquatic adventures. ### Ultra-luxury Hospitality Hotels and resorts provide premium services and amenities, such as private chefs, butler service, and round-trip airfare, and become destinations within themselves. ## What the Simplified Enjoyment trend means for industry ### For Hospitality Business professionals in the hospitality industry can incorporate sustainable practices and eco-friendly designs in their establishments to attract travelers seeking tranquility over technology. ### For Tourism Professionals in the tourism industry can focus on underwater tourism by creating new luxurious underwater hotels and vacation villas to attract adventurous travelers. ### For Real Estate Entrepreneurs in the real estate industry can build ultra-luxury housing and rental properties that offer premium services such as private chefs, butler service, and round-trip airfare. ## Trend signals for Simplified Enjoyment Trend score 4.7 out of 10, from popularity 66%, activity 68%, freshness 8%. - Popularity: 66% - Activity: 68% - Freshness: 8% ## Examples of the Simplified Enjoyment trend 4 featured examples from Jan 30 to Nov 18, 2013. - [Underwater Hotel Rooms](https://www.trendhunter.com/trends/manta-resort): The Partially Submerged Manta Resort Offers Astounding Aquatic Views (Category: World) Implication: Hotels and resorts can embrace underwater hotel rooms as a disruptive innovation to attract high-end travelers. - [Pool-Bordered Penthouse Suites](https://www.trendhunter.com/trends/oceanview-villa): The Conrad Koh Samui Resort’s Oceanview Villa is Breathtaking (Category: World) Implication: Disruptive innovation opportunity for luxury resorts and hotels to create unique accommodation experiences with features like pool-bordered penthouse suites. - [Orbit-Inspired Underwater Hotels](https://www.trendhunter.com/trends/underwater-hotel): The World's Largest Underwater Hotel Located is Designed by DOP (Category: World) Implication: The hospitality industry can benefit from embracing modular hotel designs that can expand and change locations, providing flexibility and uniqueness for guests. - [Immaculate Ocean View Villas](https://www.trendhunter.com/trends/aenaon-villas): The Aenaon Villas Offer Unobstructed Views of Santorini (Category: World) Implication: The hospitality industry can make use of luxury villa tourism to cater to high-end clients looking for private and bespoke experiences. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Functional Indulgence](https://www.trendhunter.com/protrends/functional-indulgence1) (Lifestyle) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) ## Trending in World - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) - [Historic Flatiron Restaurants](https://www.trendhunter.com/trends/foxy-elora) - [Managed Luxury Home Shares](https://www.trendhunter.com/trends/sea-of-cortez-views) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) All articles: [World](https://www.trendhunter.com/world)