# Simplified Cycle Resources on fertility, menstruation, and women's health push education. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Sep 21, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/simplified-cycle ## Key Figures - Trend score: 3.3/10 - Evidence articles: 5 ## What is the Simplified Cycle trend? **Simplified Cycle:** It's often said that women's issues are all-inclusive, meaning everything from feminism to female reproductive health can only progress when everyone, regardless of gender or age, becomes involved. Pushing this forward, more resources dedicated to simplifying and educating all consumers on women's health can be observed. This speaks to an increased attitude of inclusivity across the board, which is especially prevalent for the digital native. ## At a Glance - Evidence: 5 featured examples - Articles from: Jul 31, 2015 to Sep 15, 2016 - Published: Sep 21, 2016 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z, Millennial - Top markets: North America ## Themes within the Simplified Cycle trend ### Women's Health Education As resources push for more education for consumers of all genders and ages on women's health, there is a growing trend towards inclusivity. ### Comprehensive Menstruation/Fertility Tracking Apps Companies are offering all-in-one apps for women to track their menstrual cycles, fertility, safe intercourse, mood, symptoms, sleep and fitness data and more, as well as providing platforms for community support. ### Interactive Menstrual Cycle Education New learning tools such as board games with illustrations of period-related objects and body parts are being created to provide more comprehensive and interactive menstrual cycle education in schools and homes. ## What the Simplified Cycle trend means for industry ### For Health Tech Health tech companies are at the forefront of inclusive women's health education and offering comprehensive menstruation/fertility tracking apps. ### For Human Resources Companies may wish to offer menstrual leave policies as a way to create a healthier work-life balance, increase productivity and employee satisfaction. ### For Education Educators and designers are creating new tools like board games to provide interactive menstrual cycle education in schools and other educational settings. ## Workshop question How could you make consumers' time with your brand a more inclusive experience? ## Trend signals for Simplified Cycle Trend score 3.3 out of 10, from popularity 53%, activity 38%, freshness 8%. - Popularity: 53% - Activity: 38% - Freshness: 8% ## Examples of the Simplified Cycle trend 5 featured examples from Jul 31, 2015 to Sep 15, 2016. - [Educational Menstrual Cycle Games](https://www.trendhunter.com/trends/menstrual-cycle-game): This Board Game Shifts Tween Perspectives on Periods (Category: Lifestyle) Implication: The game industry has the opportunity to create more educational games like The Period Game that promote learning through play. - [Intimacy-Tracking Apps](https://www.trendhunter.com/trends/ruby-app): Glow's Ruby App Helps Women Get Insights on Intimate Health Issues (Category: Lifestyle) Implication: Opportunity for health tech companies to develop innovative solutions that track and provide insights on intimate health issues for women. - [Menstruation Calendar Apps](https://www.trendhunter.com/trends/menstruation-calendar): This App Allows Women to Track their Menstruation Cycles (Category: Tech) Implication: Innovative Healthtech startups which focus on offering women's health solutions based on menstrual cycle tracking. - [Period Pain Policies](https://www.trendhunter.com/trends/menstrual-leave): This British Company Allows Female Employees to Take Menstrual Leave (Category: Lifestyle) Implication: HR departments can lead the way in implementing menstrual leave policies and workplace flexibility options. - [Comprehensive Fertility Apps](https://www.trendhunter.com/trends/ovulation-cycle): The Ovia Fertility Digitally Monitors Menstrual and Ovulation Cycles (Category: Tech) Implication: Companies in the HealthTech industry can develop new apps and platforms that use data algorithms to provide personalized health information and predictions. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)