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# Simplified Computer
Hardware brands are launching products that simplify PC building tasks.

By [Colin Smith](https://www.trendhunter.com/Colin96), Senior Insights Analyst | Published Jan 18, 2024 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets)
Source: Trend Hunter, https://www.trendhunter.com/protrends/simplified-computer

## Key Figures

- Trend score: 5.0/10
- Evidence articles: 4

## What is the Simplified Computer trend?

**Simplified Computer:** Computer component manufacturers are designing component ecosystems around organizing and hiding cables and connectors. These components reduce the distance between the cable connectors from the PSU to the motherboard, as well as hide these cables behind the motherboard, improving airflow.

## The consumer insight behind the Simplified Computer trend

Given the necessity of computers to nearly every aspect of individuals' lives in the working world, general interest in computers grows over time, with many users wanting to build their own computers to save money and curate the product to their exact needs. However, building a PC can be a daunting task, leading to many consumers ordering prebuilt computers instead. PC component makers have identified this and are launching products that make this process less difficult.

## At a Glance

- Evidence: 4 featured examples
- Articles from: Jan 10 to Jan 18, 2024
- Published: Jan 18, 2024
- Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction)
- Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Personalization](https://www.trendhunter.com/megatrend/personalization)

## Audience

- Gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Themes within the Simplified Computer trend

### Simplified PC Building

Computer component manufacturers are designing component ecosystems that simplify the process of building a computer, reducing the need for technical expertise.

### Cable Management

Hardware brands are developing innovative solutions to organize and hide cables and connectors in PCs, improving airflow and reducing clutter.

### Backside Connectors

Motherboard manufacturers are shifting the connectors to the back of the board, allowing for easier access and reducing the need for cable routing in PC builds.

## What the Simplified Computer trend means for industry

### For Computer Hardware

The computer hardware industry can leverage the trend of simplified PC building to create user-friendly components that appeal to a wider audience.

### For Gaming

The gaming industry can benefit from the cable management trend by designing gaming accessories and peripherals that offer a seamless and clutter-free experience.

### For PC Case Manufacturing

PC case manufacturers can explore the trend of backside connectors to design cases that allow for easy access to connectors, providing a more streamlined and efficient building process.

## Workshop question

How could your brand introduce accessible products or services that draw more consumers into your ecosystem?

## Trend signals for Simplified Computer

Trend score 5.0 out of 10, from popularity 70%, activity 61%, freshness 20%.

- Popularity: 70%
- Activity: 61%
- Freshness: 20%

## Examples of the Simplified Computer trend

4 featured examples from Jan 10 to Jan 18, 2024.

- [Easy-To-Build Custom PCs](https://www.trendhunter.com/trends/project-zero-1): MSI's 'Project Zero' Simplifies PC Building for Newcomers (Category: Tech)
  Implication: The computer hardware industry can adopt MSI's Project Zero innovations to enhance the building process and attract new customers.
- [Cable-Hiding Motherboard Prototypes](https://www.trendhunter.com/trends/project-stealth): Gigabyte's 'Project Stealth' Reorganizes Motherboard Cables (Category: Art & Design)
  Implication: Aorus' Project Stealth revolutionizes the gaming hardware industry with its innovative cable-hiding motherboard design.
- [Cable-Free Graphics Cards](https://www.trendhunter.com/trends/rtx-4090-btf): ASUS Unveiled the 'BTF' Connector that Draws Power from a PCIe Port (Category: Tech)
  Implication: Disruptive innovation opportunity in the gaming hardware industry with graphics cards that eliminate power cables and enhance performance.
- [Hidden Cable Motherboard Ecosystems](https://www.trendhunter.com/trends/diy-ape): ASUS' DIY-APE Aims to Hide All In-PC Cable Connectors (Category: Art & Design)
  Implication: The DIY-APE from Asus targets the PC hardware industry by proposing a new way to manage cables on motherboards.

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All articles: [Tech](https://www.trendhunter.com/tech)
