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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,074 more

Simplicity Evolved

Finding new experiences for classic favorites

Implications - Although this example illustrates product diversification in the world of chocolate, it more broadly demonstrates the appetite for spicing up otherwise generic goods. Creatives and marketers are creating brilliant concepts without changing the core components of a simple product.
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
12 Featured, 5 Examples:
228,661 Total Clicks
Date Range:
Jul 07 — Sep 08
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Chocolate Billboards
Chocolate Billboards
Giant Cadbury Bar
This massive Cadbury billboard looks great. It is also very effective as it made me stop dead in my tracks and have another look. The giant chocolate bar is just another example of the new era of billboards… MORE
Chocolates Printed With Calorie Counts
Chocolates Printed With Calorie Counts
Rompicollo
If you are watching your caloric intake but want to indulge in an "informed" guilty pleasure, I have the perfect chocolate for you. "Rompicollo" by L’Agenzia per il Disegno e la Funzione is a tablet… MORE
Offensive Candy
Offensive Candy
Fat Pig Chocolate
You want to lose weight, but every time a piece of chocolate comes your way, you just can't seem to resist temptation, am I right? The Brooklyn Brothers are offering you a new approach, but be warned,… MORE
Chocolate Scrabble
Chocolate Scrabble
Eat Your Own Words
There's just something about chocolate tiles that fascinates people. We've seen two computers with chocolate keys, and now Mary and Matt have created Chocolate Scrabble to let you have fun eating your… MORE
$2400 Box of Chocolate
$2400 Box of Chocolate
Bespoke Personalized Chocolates
Hi, my name is Dee and I am a...gasp.. a chocolate freak. Now I have to work twice as hard at Trend Hunter to get $2,400 for a box of chocolates. Not just any chocolate mind you. The Bespoke Chocolates… MORE
Energizing Gourmet Chocolate
Energizing Gourmet Chocolate
NewTree Sexy Ginger Bar
At 73% cocoa, this fine treat is not only delicious, but comes loaded with health advantages. The fine Belgian chocolate comes in a variety of delicious flavours, each with its own set of “advantages.”… MORE
Chocolate Tool Sets
Chocolate Tool Sets
Sweet Engineered Treats
These are simply delicious - a set of tools made from chocolate. Precisely engineered from chocolate I should add as the attention to detail is mind blowing. I also love the really cute smaller boxes… MORE
Curated Chocolate
Curated Chocolate
Toyko's All-Chocolate Exhibition
How much fun would it be to go on a Godzilla type chocolate rampage through these chocolate cites? This is just one piece from the the Chocolate exhibition in Tokyo last year. Other pieces featured were… MORE
Healthy Super Chocolate
Healthy Super Chocolate
Xocai
Xocai chocolate offers guilt free indulgence. "The name Xoçaiâ„¢ consists of the first two letters of the Aztec word, 'Xocolatl,' an ancient, Central-American, chocolate drink, and the last three letters… MORE
Chocolate Pencils
Chocolate Pencils
Dessert Comes with "Pencil Sharpeners"
If you are a chocolate addict, this is the ultimate dessert to crave for. The chocolate pencils come in different cocoa blends with variable intensity and you can create the right chocolate dose for the… MORE
play_circle_filled Edible Typefaces
Edible Typefaces
The Typolade Chocolate Font
Helvetica walks into a bar, bartender says, “We don’t serve your type--leave now, or I’ll call the serif.” Typolade makes chocolate typefaces. If offered, always take the W - since it is the widest letter,… MORE
Online Customized Chocolate
Online Customized Chocolate
DecoCho Chocolate
A chocolate making company in Japan named Tirol along with the website DecoCho (Decoration Chocolate) is making it possible for people to customize chocolate online via an interface provided by MacStyle.… MORE

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