Simplicity Evolved

Finding new experiences for classic favorites

Implications - Although this example illustrates product diversification in the world of chocolate, it more broadly demonstrates the appetite for spicing up otherwise generic goods. Creatives and marketers are creating brilliant concepts without changing the core components of a simple product.
SCORE 4.1
Popularity
Activity
Freshness
Megatrends
Patterns
74,283 Total Clicks
Jul 07 - Sep 08
Warm
MarketingLifestyle
Featured Examples
Chocolate Billboards - Giant Cadbury Bar
SCORE 4.9
Average 26,162 Clicks Pub: Jul 30, 08
Chocolate Billboards
Giant Cadbury Bar
This massive Cadbury billboard looks great. It is also very effective as it made me stop dead in my tracks and have another look. The giant chocolate bar is just another example of the new era of billboards… [More]
Chocolates Printed With Calorie Counts - Rompicollo
SCORE 6.1
Warm 14,548 Clicks Pub: May 27, 08
Chocolates Printed With Calorie Counts
Rompicollo
If you are watching your caloric intake but want to indulge in an "informed" guilty pleasure, I have the perfect chocolate for you. "Rompicollo" by L’Agenzia per il Disegno e la Funzione is a tablet… [More]
Offensive Candy - Fat Pig Chocolate
SCORE 5.7
Warm 11,026 Clicks Pub: Apr 30, 08
Offensive Candy
Fat Pig Chocolate
You want to lose weight, but every time a piece of chocolate comes your way, you just can't seem to resist temptation, am I right? The Brooklyn Brothers are offering you a new approach, but be warned,… [More]
Chocolate Scrabble - Eat Your Own Words
SCORE 4.1
Average 12,345 Clicks Pub: Feb 12, 08
Chocolate Scrabble
Eat Your Own Words
There's just something about chocolate tiles that fascinates people. We've seen two computers with chocolate keys, and now Mary and Matt have created Chocolate Scrabble to let you have fun eating your… [More]
$2400 Box of Chocolate - Bespoke Personalized Chocolates
SCORE 2.2
Untested 4,691 Clicks Pub: Apr 1, 08
$2400 Box of Chocolate
Bespoke Personalized Chocolates
Hi, my name is Dee and I am a...gasp.. a chocolate freak. Now I have to work twice as hard at Trend Hunter to get $2,400 for a box of chocolates. Not just any chocolate mind you. The Bespoke Chocolates… [More]
Energizing Gourmet Chocolate - NewTree Sexy Ginger Bar
SCORE 1.7
Untested 5,511 Clicks Pub: Jul 30, 07
Energizing Gourmet Chocolate
NewTree Sexy Ginger Bar
At 73% cocoa, this fine treat is not only delicious, but comes loaded with health advantages. The fine Belgian chocolate comes in a variety of delicious flavours, each with its own set of “advantages.”… [More]
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