# Silicone-Free Skincare brands tout that their products are free of silicones. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jan 14, 2022 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/siliconefree ## Key Figures - Trend score: 2.6/10 - Evidence articles: 4 ## What is the Silicone-Free trend? **Silicone-Free:** Silicones are now being avoided by some skincare brands that are following in the footsteps of what's popular in hair care. Now, brands are touting that their serums, moisturizers and suncreens are free of this film-forming ingredient. ## The consumer insight behind the Silicone-Free trend The skincare space has a significant customer base that prioritizes "clean" ingredients and products that are free-from various substances. More brands are catering to this growing demand by removing ingredients that are considered to be unnecessary or harmful by some consumers. ## At a Glance - Evidence: 4 featured examples - Articles from: Feb 14, 2020 to Jun 8, 2021 - Published: Jan 14, 2022 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Silicone-Free trend ### Clean beauty More skincare brands are removing potentially harmful ingredients, such as silicones, to cater to a growing demand for clean beauty products. ### Sustainable packaging Brands, including Milk Makeup, are reducing plastic waste by introducing refillable and eco-friendly packaging for their products. ### Plant-based ingredients Brands are incorporating plant-based ingredients like bakuchiol and papaya into their products as a natural and potentially more sustainable alternative to traditional skincare ingredients. ## What the Silicone-Free trend means for industry ### For Beauty The beauty industry can explore launching more clean, sustainable and plant-based products while reducing the environmental impact of packaging waste. ### For Skincare Skincare professionals can consider formulating products with natural and plant-based ingredients that prioritize skin health and beauty while reducing synthetic substances that may be harmful to skin. ### For Personal care Personal care brands can introduce sustainable and convenient packaging in their products while innovating potent and effective formulas that prioritize health and wellness. ## Workshop question How is your brand catering to the demand for "clean" products? ## Trend signals for Silicone-Free Trend score 2.6 out of 10, from popularity 33%, activity 34%, freshness 11%. - Popularity: 33% - Activity: 34% - Freshness: 11% ## Examples of the Silicone-Free trend 4 featured examples from Feb 14, 2020 to Jun 8, 2021. - [Refillable Tinted Sunscreen Pens](https://www.trendhunter.com/trends/sunshine-skin-tint): Milk Makeup's New Sunshine Skin Tint Packaging Reduces Waste (Category: Eco) Implication: The beauty industry can create sustainable and eco-friendly packaging solutions and refillable products to reduce waste. - [Restorative Body Care Collections](https://www.trendhunter.com/trends/skin-nutrition-body-collection): boscia's Skin Nutrition Body Collection Boasts Three New Items (Category: Fashion) Implication: Innovation in the development of natural and effective body care products presents an opportunity for companies in the beauty and personal care industry to capture market share. - [Oil-Absorbing Skin Serums](https://www.trendhunter.com/trends/liquid-powder): 'Liquid Powder' Creates a Powdered Finish Without the Use of Talc (Category: Fashion) Implication: Opportunity for beauty brands to expand their product offerings with innovative oil-absorbing serums and liquid-to-powder formulas. - [Silicone-Free Eye Creams](https://www.trendhunter.com/trends/boomerang-firming-eye-concentrate): Ghost Democracy’s Boomerang Firming Eye Concentrate Reduces Puffiness (Category: Fashion) Implication: The skincare industry can capitalize on the trend towards silicone-free eye creams and develop new products that feature natural anti-inflammatory ingredients. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)