# Silicone-Free Styling More hair care brands are avoiding silicones in their styling products. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Apr 2, 2022 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/siliconefree-styling ## Key Figures - Trend score: 2.7/10 - Evidence articles: 4 ## What is the Silicone-Free Styling trend? **Silicone-Free Styling:** Silicone's popularity in hair care comes from its ability to smooth strands, but also has the side effect of weighing down hair. Noting this, hair care brands are increasingly avoiding silicones in their styling products--opting for other smoothing ingredients that don't coat strands as thoroughly. ## The consumer insight behind the Silicone-Free Styling trend The growing popularity of cosmetics, hair care and skincare has given consumers more product and ingredient knowledge, and a better understanding of their personal needs. Now, people are searching for products based on ingredients rather than branding and claims alone--forcing brands to be more transparent and cognizant of individual consumer needs. ## At a Glance - Evidence: 4 featured examples - Articles from: Aug 25, 2021 to Mar 3, 2022 - Published: Apr 2, 2022 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Silicone-Free Styling trend ### Clean Beauty As more consumers become informed about the ingredients in cosmetics and personal care products, demand for clean beauty and silicone-free formulations is on the rise. ### Natural Oils Hair care brands are turning to natural oils that are lighter and more nourishing than silicones, which can weigh down hair and cause buildup. ### Pre-Wash Treatments Pre-wash treatments are becoming more popular in the hair care industry, as they provide more intensive nourishment and repair than traditional conditioners. ## What the Silicone-Free Styling trend means for industry ### For Beauty Brands in the beauty industry can capitalize on the demand for clean beauty and ingredient transparency by formulating silicone-free products that use natural oils to nourish and strengthen hair. ### For Personal Care The personal care industry can benefit from the trend towards pre-wash treatments by developing innovative hair oils that provide intensive nourishment and repair to the scalp and hair shaft. ### For Sustainability Sustainable packaging is becoming increasingly important to consumers, making it an important consideration for hair care brands looking to stay ahead of the curve. ## Workshop question How could your brand be more transparent with its ingredient lists? ## Trend signals for Silicone-Free Styling Trend score 2.7 out of 10, from popularity 40%, activity 31%, freshness 11%. - Popularity: 40% - Activity: 31% - Freshness: 11% ## Examples of the Silicone-Free Styling trend 4 featured examples from Aug 25, 2021 to Mar 3, 2022. - [Pre-Wash Treatment Oils](https://www.trendhunter.com/trends/prewash-treatment-oil): JVN's Lightweight and Nutrient-Dense Oil Revives the Hair and Scalp (Category: Fashion) Implication: JVN's pre-wash treatment oil is just one of many beauty and personal care products that have the potential to disrupt the market with eco-friendly, nutrient-dense, and ethical for… - [Powerful Hydration Hair Sets](https://www.trendhunter.com/trends/hydration-hair-set): Jvn's Complete Hydration Hair Set is Quite Affordable (Category: Fashion) Implication: Companies in the beauty and personal care industry can innovate to create more affordable and effective hair sets using hydrating ingredients. - [Plant-Based Styling Oils](https://www.trendhunter.com/trends/best-life): IGK Debuted the Best Life 100% Plant-Powered Nourishing Hair Oil (Category: Fashion) Implication: Beauty and personal care companies can innovate by exploring more plant-based, multi-functional, and vegan options for haircare products. - [Curl-Moisturizing Shine Oils](https://www.trendhunter.com/trends/living-proof-oil): This Living Proof Oil Smooths, Defines & Supports Healthy Strands (Category: Fashion) Implication: With rising demand for natural, silicone-free, nourishing and customizable hair care formulations that cater to different hair textures, brands in this industry have an opportunit… ## Recent trend clusters - [Engineered Layers](https://www.trendhunter.com/protrends/engineered-layers) (Fashion) - [Utility Refinement](https://www.trendhunter.com/protrends/utility-refinement) (Fashion) - [All-Weather Ease](https://www.trendhunter.com/protrends/all-weather-ease) (Fashion) - [Playable Beauty](https://www.trendhunter.com/protrends/playable-beauty) (Fashion) ## Trending in Fashion - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) - [Elegant Bookbinding-Inspired Shoulder Bags](https://www.trendhunter.com/trends/boky-bag) - [Commemorative Tennis Sneakers](https://www.trendhunter.com/trends/the-roger-centre-court) All articles: [Fashion](https://www.trendhunter.com/fashion)