# Silicon Style High fashion is embracing the tech industry out of necessity. By [Joey Haar](https://www.trendhunter.com/joeyisa), Research Writer | Published Nov 29, 2017 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/silicon-style ## Key Figures - Trend score: 4.3/10 - Evidence articles: 7 ## What is the Silicon Style trend? **Silicon Style:** Whereas once technology's function-over-form gimmicks were deemed below the realm of high fashion, today it's impossible to ignore the ubiquity of tech in daily life of all classes. Rather than continuing to spurn tech, fashion brands have responded by redesigning devices and gadgets that better mesh with contemporary styles. This shows the importance of brands recognizing the realities of daily life for their target consumers and leaning into those factors (instead of pushing them aside in the name of brand image). ## At a Glance - Evidence: 7 featured examples - Articles from: Mar 15 to Nov 29, 2017 - Published: Nov 29, 2017 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Silicon Style trend ### Fashion-Tech Integration Recognizing the ubiquity of tech in daily life, fashion brands have responded by redesigning devices and gadgets that better mesh with contemporary styles. ### Stylistic Technology Consumers are demanding technology that is both functional and aesthetically fashionable, creating opportunities for the design of high-end home security cameras, virtual reality headsets, and headphones. ### Smartwatch and Wearable Tech With traditional watches no longer competing with smartphones, Louis Vuitton has released a smartwatch, and other designers are creating fashionable smartwatch bands. ## What the Silicon Style trend means for industry ### For Fashion Industry The fashion industry has embraced technology, leading to collaborations with technology brands and the creation of tech-inspired fashion accessories. ### For Technology Industry The technology industry has responded to the demand for fashionable devices with the creation of aesthetically pleasing home security equipment and high-end virtual reality headsets. ### For Consumer Electronics Industry The demand for fashionable technology has created opportunities for the design of trendy smartwatches and other wearable technology. ## Workshop question What aspect of your target consumers' daily life is out of sync with your brand's image? How could you restructure part of your brand's offering to fit with that aspect? ## Trend signals for Silicon Style Trend score 4.3 out of 10, from popularity 64%, activity 57%, freshness 8%. - Popularity: 64% - Activity: 57% - Freshness: 8% ## Examples of the Silicon Style trend 7 featured examples from Mar 15 to Nov 29, 2017. - [High-Fashion VR Headsets](https://www.trendhunter.com/trends/virtual-reality-headpiece): PDF haus Created a Virtual Reality Headpiece Concept for Givenchy (Category: Tech) Implication: The fashion industry can integrate VR technology to enhance brand experiences and create stylish VR headsets for consumers. - [Dinosaur Smartwatch Bands](https://www.trendhunter.com/trends/rexy-strap): The Rexy Strap from Coach is Now Available in Fall Colors (Category: Fashion) Implication: The Rexy strap demonstrates the potential for innovation in the wearable tech industry by introducing creative and visually appealing accessories for smartwatches. - [Stylistic Home Security Equipment](https://www.trendhunter.com/trends/halo-smart-security-camera): The 'Halo' Smart Security Camera Looks a Piece of Modern Art (Category: Tech) Implication: The 'Halo' Smart Security Camera is an example of how smart home technology is being incorporated into home security systems, making it a disruptive innovation opportunity within… - [Art Deco Televisions](https://www.trendhunter.com/trends/bild-9): Bodo Sperlein's Bild 9 Television was Designed for German Tech Brand Loewe (Category: Art & Design) Implication: Opportunity for consumer electronics companies to innovate and offer visually appealing TVs with modern technologies. - [Collaborative Fashion Brand Headphones](https://www.trendhunter.com/trends/beats-headphones): The New Balmain Beats Headphones are Premium (Category: Tech) Implication: The fashion industry can capitalize on the growing demand for fashionable technology accessories by partnering with tech companies to design stylish and functional products. - [Artfully Framed Televisions](https://www.trendhunter.com/trends/samsung-television): This Samsung Television by Fuseproject Looks Just Like a Piece of Art (Category: Art & Design) Implication: With artful designs, the TV industry has the opportunity to create modern and functional pieces for home decoration. - [Fashionable Designer Smartwatches](https://www.trendhunter.com/trends/tambour-horizon-connected-watch): The Tambour Horizon Connected Watch is Designed by Louis Vuitton (Category: Fashion) Implication: Potential for luxury goods industry to expand into the smartwatch market by offering high-end designer smartwatches. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)