# Signage Intuition Retail signs get a high-tech upgrade for consumer interaction. By [Ady Floyd](https://www.trendhunter.com/AdyFloyd), Futurist, VP Innovation Strategy | Published Jan 17, 2019 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/signage-intuition ## Key Figures - Trend score: 4.2/10 - Evidence articles: 4 ## What is the Signage Intuition trend? **Signage Intuition:** Up-leveling traditional retail signs and displays, tech-infused signage allows a more intimate, personalized and custom consumer experiences. From illuminated retail signs with app-connectivity to in-store to product recommending beauty displays, consumers are always able to get a more personalized experience without human interaction. ## The consumer insight behind the Signage Intuition trend As consumers become more accustomed to the convenience of e-commerce, it's often what they turn to when buying products rather than visiting brick-and-mortar spaces. Retail spaces that offer personalization or unique layouts offer consumers more motivation to visit, as opposed to just shopping online. ## At a Glance - Evidence: 4 featured examples - Articles from: Apr 2 to Oct 2, 2018 - Published: Jan 17, 2019 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence), [Personalization](https://www.trendhunter.com/megatrend/personalization), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Signage Intuition trend ### Up-leveling Tech-Infused Signage Tech-infused signage enables personalized and custom consumer experiences, making brick-and-mortar spaces more attractive than online shopping. ### Embedded Technology for Richer Information Signage with embedded technology allows for rich information and flexible display in various formats, such as digital and augmented reality. ### Visual Merchandising with Clever Promotional Signage Visual merchandising encourages purchasing decisions and sways customer interests with engaging and instructional signage. ## What the Signage Intuition trend means for industry ### For Retail Industry Tech-infused and personalized signage offers a unique in-store experience that could attract consumers. ### For Real Estate Industry Embedded technology in signage can easily deliver extra information and real-time updates for properties. ### For Pharmacy Industry Streamlined wayfinding displays and promotion signage improve the in-store experience of customers. ## Workshop question What is one way you can use smart technology to increase your consumers' experience? ## Trend signals for Signage Intuition Trend score 4.2 out of 10, from popularity 68%, activity 49%, freshness 8%. - Popularity: 68% - Activity: 49% - Freshness: 8% ## Examples of the Signage Intuition trend 4 featured examples from Apr 2 to Oct 2, 2018. - [Product-Recommending Beauty Displays](https://www.trendhunter.com/trends/twelve): twelve. Creates Bold Visual Signage for House of Rush (Category: Business) Implication: Opportunity for retailers to enhance their in-store displays and utilize technology to drive sales and increase customer satisfaction. - [Graphic Pharmacy Merchandising](https://www.trendhunter.com/trends/pharmacy-santa-gonda): Pharmacy Santa Gonda Boasts Vivid Signage and Streamlined Displays (Category: Business) Implication: The retail fixture industry can explore innovative ways to design and create streamlined and minimal fixtures that enhance product display and highlight promotional messaging. - [Responsive Drive-Thru Signage](https://www.trendhunter.com/trends/outdoor-digital-signage): Samsung's Outdoor Digital Signage Changes Based on Variables (Category: Lifestyle) Implication: Quick-service restaurants can enhance drive-thru efficiency and customer satisfaction by implementing Samsung's adaptive outdoor signage for targeted marketing and customized menu… - [Digital Real Estate Signs](https://www.trendhunter.com/trends/real-estate-signs): Compass is Introducing Next-Gen Signage and Contact Solutions (Category: Tech) Implication: The real estate industry can benefit from embedded technology and augmented reality to enhance property marketing and communication with potential buyers. ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)