# Eco Compromise Environment ambitions making it into daily routines. By [Bianca](https://www.trendhunter.com/bianca), Brand & Innovation Strategist | Published Oct 7, 2008, updated Nov 19, 2009 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/showareness-creating-consciousness-for-the-environment-in-daily-routine-lik ## Key Figures - Trend score: 4.4/10 - Evidence articles: 9 ## What is the Eco Compromise trend? **Eco Compromise:** Consumers want to be more environmentally sensitive, yet they often get too swept up in their daily routines to notice. Since consumers want to be green, innovations that help bring awareness back to their eco footprints at times when they may be distracted, such as in the shower, are hot in demand. ## At a Glance - Evidence: 9 featured examples - Articles from: Dec 7, 2007 to Sep 6, 2008 - Published: Oct 7, 2008 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Eco Compromise trend ### Chromotherapy Integration in Water Fixtures Interior product designers are integrating chromotherapy, or light therapy, into water fixtures like shower heads and faucets, helping to relieve consumers' stress and infuse a spa-like quality into their homes. ### Awareness-Based Eco-Friendly Designs Innovative designs, such as segmented joint water taps, non-plug sinks, and appliance-toilet hybrids are attempting to raise consumer awareness and bring eco-conscious decision making to their routine decisions. ### Water-Saving Technologies Water-saving shower heads and systems, water consumption tracking devices, and incinerating waterless toilets are all part of a trend in the home appliance industry to utilize new technologies that decrease water usage/eliminate water waste. ## What the Eco Compromise trend means for industry ### For Home Appliances As the trend towards eco-consciousness continues, the home appliance industry is responding by creating innovative designs that allow for consumers to make eco-friendly decisions effortlessly. ### For Interior Design As more and more consumers use their homes as sanctuaries and are adopting holistic principles, interior designers are integrating nature-based and wellness-centered elements into their designs. ### For Water Conservation In the face of a growing water crisis in many regions, the drive towards water conservation and sustainability is becoming a hotbed of innovation and investment from various industries. ## Trend signals for Eco Compromise Trend score 4.4 out of 10, from popularity 65%, activity 59%, freshness 8%. - Popularity: 65% - Activity: 59% - Freshness: 8% ## Examples of the Eco Compromise trend 9 featured examples from Dec 7, 2007 to Sep 6, 2008. - [Water-Recycling Shower](https://www.trendhunter.com/trends/quench-shower): Quench Enables Guilt-Free Shower Indulgence (Category: Eco) Implication: The Quench Shower system's water-saving capabilities align with the bathroom fixtures industry, offering a disruptive innovation opportunity for companies to create eco-friendly s… - [Showers Kicks You Out For Wasting Water](https://www.trendhunter.com/trends/eco-drop-shower): Eco Drop Shower (Category: Eco) Implication: The eco-drop shower design can be applied to the bathroom fixtures industry, prompting new designs and innovations that promote water conservation. - [Light Show & Water Conservation](https://www.trendhunter.com/trends/sandwich-chromotherapy): Sandwich Chromotherapy Shower (Category: Unique) Implication: Integration of chromotherapy technology into showerheads and faucets to enhance the marketability of home interiors. - [Designs to Raise Eco Awareness](https://www.trendhunter.com/trends/plugless-sink): Plugless Sink (Category: Eco) Implication: Designers can create water-saving fixtures and furniture that promote eco-friendly living. - [Water Conservation Gadgets](https://www.trendhunter.com/trends/save-water-when-you-shower-aperture-shower-heads): Aperture Shower Head (Category: Eco) Implication: Potential for companies in the bathroom fixtures industry to create water-saving shower heads and faucets. - [Toilet Lid Sinks](https://www.trendhunter.com/trends/wash-up-with-toilet-water-toilet-lid-sink): Wash Up With Toilet Water (Category: Eco) Implication: The Toilet Lid Sink exemplifies innovation in the bathroom fixtures industry, specifically for water-efficient and eco-friendly products. - [Making Every Drop Count](https://www.trendhunter.com/trends/making-every-drop-count-drop-shower-head-by-giulio-iacchetti): DROP Shower Head by Giulio Iacchetti (Category: Eco) Implication: Manufacturing companies can create new water-saving products to meet the growing demand of environmentally conscious consumers. - [Conservation Innovation](https://www.trendhunter.com/trends/happy-tap): Happy Tap (Category: Eco) Implication: Companies that produce household appliances, like showerheads and sinks, can innovate by incorporating sustainable design features into their products to appeal to environmentally… - [Incinerating Waterless Toilets](https://www.trendhunter.com/trends/incinerating-toilets-waterless-ecojohn-senior): The EcoJohn Senior (Category: Eco) Implication: Plumbing companies can incorporate waterless toilet technology into their offerings and contribute to water conservation in homes and commercial spaces. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)