# Shopping Excess Unusual features are added to grocery shopping to incite consumer intrigue. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Jul 30, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/shopping-excess ## Key Figures - Trend score: 6.1/10 - Evidence articles: 4 ## What is the Shopping Excess trend? **Shopping Excess:** Moving away from mere convenience, products designed to also surprise and delight consumers add an element of fun to the shopping experience. Offering shoppers everything from robots to interactive tables, this approach to consumer experience not only caters to unique consumer needs, but does so in a way that evokes consumer excitement. ## At a Glance - Evidence: 4 featured examples - Articles from: Jun 9 to Dec 15, 2015 - Published: Jul 30, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Shopping Excess trend ### Interactive Displays Retailers can use interactive displays to make shopping more engaging and educational. ### Friendly Retail Robots The use of friendly retail robots in grocery stores can improve customer experience and assist in making purchase decisions. ### Tech-Savvy Stores Retailers can improve customer experience by creating tech-savvy stores that utilize social media, digital signage, and interactive kiosks. ## What the Shopping Excess trend means for industry ### For Retail Retailers can utilize these trends to create shopping experiences that are more engaging, educational, and personalized. ### For Technology These trends highlight the increasing role of technology in retail, and the potential for further innovation in this space. ### For Hospitality The use of interactive displays and friendly robots in retail has the potential to improve customer experiences in other hospitality industries, such as restaurants and hotels. ## Workshop question How can your brand leverage the element of surprise and delight in order to connect with consumers? ## Trend signals for Shopping Excess Trend score 6.1 out of 10, from popularity 89%, activity 85%, freshness 8%. - Popularity: 89% - Activity: 85% - Freshness: 8% ## Examples of the Shopping Excess trend 4 featured examples from Jun 9 to Dec 15, 2015. - [Futuristic Grocery Stores](https://www.trendhunter.com/trends/store-of-the-future): Whole Foods' Store of the Future is Both Sensory and Tech-Savvy (Category: Lifestyle) Implication: The retail industry can leverage interactive technology, digital signage, and social media integration to enhance the shopping experience and encourage customer engagement. - [Futuristic Grocer Concepts](https://www.trendhunter.com/trends/future-of-supermarkets): Carlo Ratti Associati Imagines the Future of Supermarkets as Digital (Category: Eco) Implication: Supermarkets will adopt technology to enhance the in-store shopping experience. - [Intuitive Grocery Displays](https://www.trendhunter.com/trends/interactive-store): Whole Foods' Interactive Store Display Helps Make Purchase Decisions (Category: Marketing) Implication: Disruptive innovation opportunity for retailers to integrate interactive displays and personalized shopping assistance to enhance the customer experience and increase sales. - [Friendly Retail Robots](https://www.trendhunter.com/trends/pepper-the-robot): Pepper the Robot Suggests Wine Pairings and Interacts with Shoppers (Category: Tech) Implication: Introducing friendly retail robots like Pepper can revolutionize the shopping experience, offering personalized recommendations, improved customer engagement, and increased operat… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)