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# Shopping Autonomy
Consumers accustomed to e-commerce are targeted by sales person-free shopping.

By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published May 6, 2014 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends)
Source: Trend Hunter, https://www.trendhunter.com/protrends/shopping-autonomy

## Key Figures

- Trend score: 5.0/10
- Evidence articles: 7

## What is the Shopping Autonomy trend?

**Shopping Autonomy:** As consumers become more accustomed to shopping online, the inclination to shop alone is stronger than ever, which is being acknowledged by retailers boasting a more autonomous shopping experience with regard to store concept and display design. While the decrease in dependency on sales people saves resources, the reinforcement of shopping autonomy through less interactivity makes the concept of physical retail seem more dated. This move towards less formalized retail ignores older generations who prefer help, but fits perfectly with the Millennial shopper who already know what they want before even entering the store from online research.

## At a Glance

- Evidence: 7 featured examples
- Articles from: Feb 5, 2014 to Dec 11, 2015
- Published: May 6, 2014
- Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence)
- Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Personalization](https://www.trendhunter.com/megatrend/personalization)

## Audience

- Gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Themes within the Shopping Autonomy trend

### Autonomous Shopping

Retailers are creating more autonomous shopping experiences, emphasizing less interactivity and more independent shopping that saves resources.

### Social Media Currency

Fashion brands and retail chains are experimenting with accepting tweets, Instagram photos, and social media transactions as currency for their products or services

### High-Tech Self-Service

Retail chains like Pharmabox and Deli No.1 are using cutting-edge kiosk technology to provide fast, easy, and convenient services that save time and make purchases more streamlined for consumers.

## What the Shopping Autonomy trend means for industry

### For Retail Industry

Retailers are using autonomous shopping experiences that save resources and put more control in the hands of the shopper.

### For Financial Technology Industry

Social media currency examples transform transactions into social media promotion and can redefine advertising and customer reward systems.

### For Hospitality Industry

Convenient, self-service kiosks provide innovative opportunities for hotels, restaurants, and other hospitality businesses to engage customers and streamline service.

## Trend signals for Shopping Autonomy

Trend score 5.0 out of 10, from popularity 71%, activity 72%, freshness 8%.

- Popularity: 71%
- Activity: 72%
- Freshness: 8%

## Examples of the Shopping Autonomy trend

7 featured examples from Feb 5, 2014 to Dec 11, 2015.

- [Hashtag Currency Shops](https://www.trendhunter.com/trends/marc-jacobs-pop-up): The Daisy Marc Jacobs Pop Up Shop Will Accept Tweets as Payment (Category: Business)
  Implication: Retail companies adopting new payment mechanics to enhance the customer experience.
- [Vehicle Vending Machines](https://www.trendhunter.com/trends/car-vending-machine): The Carvana Dealership Gamifies Car Pick-Ups with a Car Vending Machine (Category: Autos)
  Implication: Disruptive innovation opportunity: Integrate online purchasing and offline experiential services to enhance the car buying experience.
- [Convenient Deli Kiosks](https://www.trendhunter.com/trends/future-deliveries): These Kiosks Allow Customers to Order Food for Future Deliveries (Category: Lifestyle)
  Implication: New and innovative technologies in the restaurant industry could revolutionize the way customers order food and drinks and experience service and convenience.
- [Automated Pharmacy Kiosks](https://www.trendhunter.com/trends/automated-pharmacy): This Interactive Kiosk Provides a Convenient Shopping Experience (Category: Lifestyle)
  Implication: Opportunity for retail stores to enhance the customer experience and increase convenience through automated pharmacy kiosks.
- [Twitter-Powered Shopping Cranes](https://www.trendhunter.com/trends/topshop-playland): The Topshop Playland Pop-Up Lets Visitors Pay with a Tweet (Category: Business)
  Implication: Opportunities for retailers to explore innovative ways to connect with customers and drive sales through social media-powered experiences and gamification.
- [Airport Insurance Kiosks](https://www.trendhunter.com/trends/airport-kiosk): This Airport Kiosk Allows Travelers to Get Insured Right Before a Flight (Category: World)
  Implication: Insurance companies can explore offering coverage at airports and other transportation hubs.
- [Interactive Candy Kiosks](https://www.trendhunter.com/trends/media-kiosk): BMC's 'Media Kiosk' Collects Data, Mobile Payments and More (Category: Business)
  Implication: The retail industry can leverage interactive candy kiosks to enhance customer engagement and gather valuable data for personalized marketing.

## Recent trend clusters

- [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business)
- [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business)
- [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business)
- [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle)

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- [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios)
- [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store)

All articles: [Business](https://www.trendhunter.com/business)
