# Shoppable VR Brands incorporate shoppable VR campaigns into their marketing tactics. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Dec 11, 2018 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/shoppable-vr ## Key Figures - Trend score: 5.4/10 - Evidence articles: 5 ## What is the Shoppable VR trend? **Shoppable VR:** Combining the in-person purchase journey with the comfort of ordering from home, retailers are incorporating shoppable VR experiences and videos into their campaigns. For the most part, these unique campaigns are testing the functionality and potential of purchasing via virtual reality. ## The consumer insight behind the Shoppable VR trend Though the e-commerce industry is booming, there are some aspects of the brick-and-mortar shopping experience that are still important to consumers. Being able to examine and test products in stores gives consumers more confidence in their purchase decisions. Brands that merge these processes are able to combine the favorable convenience of e-commerce, with the trial-and-error elements associated with in-person shopping experiences. ## At a Glance - Evidence: 5 featured examples - Articles from: Dec 5, 2018 to May 28, 2020 - Published: Dec 11, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Shoppable VR trend ### Shoppable VR Experiences Brands are incorporating shoppable VR experiences and videos into their campaigns to merge the in-person purchase journey with the comfort of ordering from home. ### Virtual Reality Showrooms Retailers are utilizing virtual reality to create enhanced customization experiences for their consumers. ### VR-Powered Interactive Campaigns Brands are capitalizing on advanced technologies like virtual reality to create engaging and immersive interactive campaigns. ## What the Shoppable VR trend means for industry ### For Retail Industry The retail industry can leverage virtual reality to enhance the shopping experience and integrate in-person and online elements. ### For Beauty Industry The beauty industry can incorporate virtual reality to create immersive experiences that allow consumers to visualize products and their effects. ### For Cannabis Industry The cannabis industry can utilize virtual reality to create informed and interactive experiences for consumers surrounding the effects of different products. ## Workshop question Conceptualize a shoppable VR platform that your customers could use in their homes. ## Trend signals for Shoppable VR Trend score 5.4 out of 10, from popularity 88%, activity 66%, freshness 9%. - Popularity: 88% - Activity: 66% - Freshness: 9% ## Examples of the Shoppable VR trend 5 featured examples from Dec 5, 2018 to May 28, 2020. - [Personalized High-Tech Beauty Pop-Ups](https://www.trendhunter.com/trends/beauty-popup1): Clinique's Immersive Shop Embraces Virtual Reality's Perks (Category: Art & Design) Implication: Disruptive innovation opportunity: Implement virtual reality and technology in the beauty and skincare industry to offer personalized solutions and attract tech-savvy consumers. - [VR-Powered Cannabis Experiences](https://www.trendhunter.com/trends/cannabis-experiences): Irisa is Disrupting the Cannabis Retail Space with Virtual Reality (Category: Tech) Implication: Integrating virtual reality technology to enhance the customer experience and educate customers about different cannabis products. - [Furniture-Specific VR Shopping](https://www.trendhunter.com/trends/vr-shopping1): Natuzzi Supplements Its Showroom with a High Tech Retail Experience (Category: Art & Design) Implication: The furniture industry can leverage VR shopping to provide customers with a virtual showroom experience, allowing them to visualize and customize furniture in their own homes. - [Virtual Reality Shopping Malls](https://www.trendhunter.com/trends/alliance-studio): Alliance Studio Debuted a 3D Virtual Shopping Mall (Category: Business) Implication: Retailers can leverage virtual reality shopping and 3D technology to enhance their offerings and differentiate themselves in a competitive market. - [Exclusive Virtual Shops](https://www.trendhunter.com/trends/online-holiday-shopping): Fred Segal, Mastercard & Refinery29 Reinvented Online Holiday Shopping (Category: Business) Implication: The retail industry can leverage virtual shopping experiences to reach a wider audience and enhance the customer experience. ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)