# Shoppable Video Brands convert video content into direct sales channels. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Jul 7, 2015 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/shoppable-video ## Key Figures - Trend score: 4.7/10 - Evidence articles: 5 ## What is the Shoppable Video trend? **Shoppable Video:** In order to maximize the marketing potential of the digital culture consumers are ingrained in, brands and retailers are eliminating a step in the process by converting video content into direct sales channels. In leveraging the modern consumer's predisposition toward image-centric marketing, shoppable videos serve to bridge the gap between desire and purchase. ## At a Glance - Evidence: 5 featured examples - Articles from: Apr 25, 2015 to Feb 1, 2017 - Published: Jul 7, 2015 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Shoppable Video trend ### Shoppable Video As consumers are gravitating towards an image-centric marketing approach, shoppable videos have emerged as a one-step sales process that connects desire with the possibility of immediate purchase. ### Mobile Video Shopping Apps Gen Z consumers want instant gratification and prefer video content - combining shopping with entertainment, mobile-first shopping apps such as YEAY are on the rise. ### Shoppable Ephemeral Advertisements Ephemeral advertising platforms such as Snapchat are increasingly making use of shoppable ads and providing monetization opportunities for brands and eCommerce platforms. ## What the Shoppable Video trend means for industry ### For Retail Industry Retailers have the potential to integrate shoppable video, mobile-first shopping apps, and ephemeral advertisements to make shopping more convenient and engaging for their customers. ### For Social Media Marketing Industry As more shoppable video and ephemeral advertising opportunities are being made available on social media platforms, the marketing industry has the potential to innovate and create new monetization channels. ### For Interior Design Industry Design inspiration platforms such as Kabuni can make shopping more convenient for customers looking to realize their interior design inspirations by integrating a shoppable feature into their boards. ## Workshop question How can your brand employ the use of media to convenience its consumers' purchasing process? ## Trend signals for Shoppable Video Trend score 4.7 out of 10, from popularity 78%, activity 56%, freshness 8%. - Popularity: 78% - Activity: 56% - Freshness: 8% ## Examples of the Shoppable Video trend 5 featured examples from Apr 25, 2015 to Feb 1, 2017. - [Video Shopping Apps](https://www.trendhunter.com/trends/video-shopping): 'YEAY' is the Shopping and Entertainment App for Gen Z (Category: Business) Implication: E-commerce companies can leverage video shopping apps to enhance product display and attract younger consumers. - [Shoppable Interior Design Apps](https://www.trendhunter.com/trends/inspiration-platform): This Inspiration Platform Allows Users to Purchase What They See (Category: Tech) Implication: The interior design industry can leverage shoppable inspiration platforms to provide users with a convenient way to purchase furniture and decor items. - [Shoppable Video Platforms](https://www.trendhunter.com/trends/live-stream-content): 'Checkout Live' Merges Live Stream Content with eCommerce (Category: Tech) Implication: Retailers of all types can benefit from embracing live stream shopping to reach new audiences, create engaging product content, and enhance the online shopping experience for cust… - [Shoppable Athletic Videos](https://www.trendhunter.com/trends/shop-a-video): In Partnership with Smartzer, Puma Makes It Possible to Shop a Video (Category: Lifestyle) Implication: The integration of shoppable videos within e-commerce platforms is creating opportunities for increased sales and revenue. - [Ephemeral E-Commerce Advertising](https://www.trendhunter.com/trends/snapchat-ads): Shoppable Snapchat Ads Allow Consumers to Swipe Up to Purchase (Category: Business) Implication: E-commerce businesses can leverage shoppable Snapchat ads to drive sales and engage with their target audience in a more interactive way. ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)