# Shoppable Media Retailers offer purchasing options in entertainment pieces for convenience. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Jul 7, 2016 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/shoppable-media ## Key Figures - Trend score: 4.3/10 - Evidence articles: 7 ## What is the Shoppable Media trend? **Shoppable Media:** As consumers' schedules become more conflicted and brick and mortar retail engagement decreases, more convenient, addictive ways to shop are needed. Shoppable media elevates the availability of products and increases opportunity for brand interaction in a way that is fast and fun. More importantly, these interactions are organic and un-intrusive; two things especially dear to today's youth generation. ## At a Glance - Evidence: 7 featured examples - Articles from: Feb 4, 2015 to Feb 1, 2017 - Published: Jul 7, 2016 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Gamification](https://www.trendhunter.com/megatrend/gamification), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Themes within the Shoppable Media trend ### Shoppable Media The rise of shoppable media provides retailers the chance to integrate purchasing options into entertainment pieces for a fast and organic shopping experience. ### Ephemeral Coupons The success of Hering's SnapBlackFriday campaign shows how social platforms like Snapchat can be utilized for short-term, engaging and rewarding promotions. ### Runway-to-Retail Fashion shows can be more than just about presenting collections - brands like Topshop and Burberry are making it possible for viewers to purchase items at live shows and online, creating a more immersive shopping experience. ## What the Shoppable Media trend means for industry ### For Retail Shoppable media has the potential to change retail marketing and sales by integrating brand interaction and easy purchasing options into media content. ### For Social Media Social media platforms like Snapchat and live stream platforms such as 'Checkout Live' can be powerful and innovative spaces for retailers to engage with customers and promote products. ### For Fashion The fashion industry is embracing new technologies and online platforms to create more immersive, connected and immediate shopping experiences for customers. ## Workshop question what is one new way that your brand can embrace technology to ensure you are more accessible to the average consumer? ## Trend signals for Shoppable Media Trend score 4.3 out of 10, from popularity 77%, activity 44%, freshness 8%. - Popularity: 77% - Activity: 44% - Freshness: 8% ## Examples of the Shoppable Media trend 7 featured examples from Feb 4, 2015 to Feb 1, 2017. - [Shoppable Construction Barriers](https://www.trendhunter.com/trends/interactive-retail): Kate Spade's 'Coming Soon' Wall is an Interactive Retail Platform (Category: Marketing) Implication: The retail industry can benefit from incorporating interactive retail campaigns and shoppable facades to enhance the customer experience and gain valuable data and insights. - [Shoppable Video Platforms](https://www.trendhunter.com/trends/live-stream-content): 'Checkout Live' Merges Live Stream Content with eCommerce (Category: Tech) Implication: Retailers of all types can benefit from embracing live stream shopping to reach new audiences, create engaging product content, and enhance the online shopping experience for cust… - [Shoppable Athletic Videos](https://www.trendhunter.com/trends/shop-a-video): In Partnership with Smartzer, Puma Makes It Possible to Shop a Video (Category: Lifestyle) Implication: The integration of shoppable videos within e-commerce platforms is creating opportunities for increased sales and revenue. - [Shoppable Runway Shows](https://www.trendhunter.com/trends/topshop-unique): Topshop Unique is Experimenting with a New 'Runway-to-Retail' Format (Category: Business) Implication: Fashion retailers can adopt the 'Runway-to-Retail' format to offer consumers a more immersive and immediate shopping experience. - [Social Screenshot Coupons](https://www.trendhunter.com/trends/black-friday-promotion): Hering's Black Friday Promotion Used Snapchat to Offer Special Deals (Category: Marketing) Implication: Fashion retailers like Hering can use ephemeral promotions and screenshot coupons on social media platforms to cultivate engagement and drive sales. - [Shoppable Fashion Films](https://www.trendhunter.com/trends/mission-impeccable): Ted Baker's 'Mission Impeccable' is an Interactive and Shoppable Video (Category: Marketing) Implication: Shoppable fashion films offer disruptive innovation opportunities for fashion and retail industries to increase consumer engagement and sales. - [Short Shoppable Videos](https://www.trendhunter.com/trends/shop-videos): MikMak Lets Viewers Shop Videos for American Express, GE Content and More (Category: Marketing) Implication: The retail industry has the opportunity to create their own short shoppable videos to showcase their products and offer a seamless purchasing experience for customers. ## Recent trend clusters - [Category Mashups](https://www.trendhunter.com/protrends/category-mashups) (Business) - [Festive Fusions](https://www.trendhunter.com/protrends/festive-fusions) (Lifestyle) - [Engineered Layers](https://www.trendhunter.com/protrends/engineered-layers) (Fashion) - [Embedded Intelligence](https://www.trendhunter.com/protrends/embedded-intelligence) (Tech) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [Repairable Hardshell Jackets](https://www.trendhunter.com/trends/sperro-sv) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)