# Shoppable Experience Brands create in-person or virtual experiences that consumers can shop in. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jun 21, 2021 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/shoppable-experience ## Key Figures - Trend score: 6.0/10 - Evidence articles: 13 ## What is the Shoppable Experience trend? **Shoppable Experience:** Shoppable experiences are the newest way that companies are curating unique branded experiences for customers. These experiences include everything from shoppable hotel rooms to cooking shows. ## The consumer insight behind the Shoppable Experience trend Consumers increasingly expect that brands match their lifestyles and social media consumption habits when trying to relate to them. These more authentic interactions breed brand loyalty among consumers. ## At a Glance - Evidence: 13 featured examples - Articles from: Feb 13, 2020 to Oct 23, 2023 - Published: Jun 21, 2021 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Shoppable Experience trend ### Shoppable Experiences Companies are curating unique branded experiences for customers, like shoppable hotel rooms to cooking shows. ### Interactive Shoppable Videos Viewers can purchase products and ingredients directly from videos, like interactive cooking shows and shoppable luxury videos. ### Virtual Shoppable Concerts Digital concerts have become a norm and sportswear brands introduced shoppable live experiences on TikTok. ## What the Shoppable Experience trend means for industry ### For Retail Industry Embracing shoppable experiences and videos can bridge the gap between online and in-store shopping. ### For Hospitality Industry Shoppable hotel accommodations and other experiences can help to increase revenue for the industry. ### For Entertainment Industry Virtual and shoppable concerts open up a new revenue stream for the industry during the pandemic and beyond. ## Workshop question How is your brand creating innovative shopping experiences for customers? ## Trend signals for Shoppable Experience Trend score 6.0 out of 10, from popularity 86%, activity 79%, freshness 17%. - Popularity: 86% - Activity: 79% - Freshness: 17% ## Examples of the Shoppable Experience trend 13 featured examples from Feb 13, 2020 to Oct 23, 2023. - [Shoppable Luxury Videos](https://www.trendhunter.com/trends/inapp-shopping): Instagram Taps Celine Dion for Its First In-App Shopping Campaign (Category: Marketing) Implication: Opportunities for fashion brands to use shoppable videos and in-app shopping to showcase their products in a more immersive and convenient way. - [Shoppable Korean Hotels](https://www.trendhunter.com/trends/ddepartment-jeju-by-arario): All of the Furniture Within D&Department Jeju by Arario is for Sale (Category: Art & Design) Implication: Hotels and resorts can incorporate shoppable elements within their facilities, creating a unique and memorable experience for guests. - [Virtual Room Stylers](https://www.trendhunter.com/trends/decorify-by-wayfair): Decorify by Wayfair is Powered by Generative AI (Category: Art & Design) Implication: The interior design industry can leverage AI-powered virtual room styler technology to enhance customer engagement and satisfaction through personalized and realistic design visua… - [Shoppable Rentable Housing](https://www.trendhunter.com/trends/shoppable-airbnb): An Aesthetic Pursuit Designs a Shoppable Airbnb in Maine (Category: Art & Design) Implication: Furniture brands can partner with rental property owners to showcase their products and offer guests the opportunity to purchase them. - [Shoppable Digital Concerts](https://www.trendhunter.com/trends/digital-concerts): Singer Zara Larsson is Hosting a Live TikTok Concert with Ellesse (Category: Business) Implication: The entertainment industry can create shoppable experiences for their digital events to increase revenue and engagement with fans. - [Shoppable Hybrid Apps](https://www.trendhunter.com/trends/lemon8): Lemon8 is a New Social Media App Combining Aspects of Instagram & Pinterest (Category: Tech) Implication: Retailers can take advantage of the growing trend of shoppable social media by partnering with social media platforms to make their products easily accessible to potential custome… - [Shoppable Virtual Beach Houses](https://www.trendhunter.com/trends/jcrew-virtual-beach-house): The J.Crew Virtual Beach House Shares Interactive Content & Games (Category: Business) Implication: The e-commerce industry can explore the potential of creating immersive virtual shopping experiences powered by 3D technology. - [Shoppable TV Show Ads](https://www.trendhunter.com/trends/shop-the-scenes): Shop the Scenes Allows You to Purchase Furniture, Clothing, and More (Category: Business) Implication: As TV viewership continues to rise, the entertainment industry can explore partnerships with shoppable technology providers to generate additional revenue streams. - [Virtual Appliance Showrooms](https://www.trendhunter.com/trends/appliance-showroom): Samsung's Shoppable Instagram Profiles Replace Department Stores (Category: Business) Implication: The decline of traditional department stores and rise of virtual appliance showrooms indicate a potential shift towards a more online-focused retail industry. - [Interactive Shoppable Cooking Shows](https://www.trendhunter.com/trends/walmart-cookshop): Walmart Cookshop Shares How-To Videos with Celebrity Hosts (Category: Lifestyle) Implication: Integrating e-commerce with interactive video content can enhance the online shopping experience for customers. - [AR Furniture Testing Features](https://www.trendhunter.com/trends/pinterest-ar-furniture): Pinterest Lets Users View Virtual Furniture in their Homes (Category: Art & Design) Implication: The Try On for Home Decor feature on Pinterest has the potential to drive more traffic and conversions to e-commerce websites, enhancing the online shopping experience. - [Shoppable Video Platforms](https://www.trendhunter.com/trends/spin-live): Spin Live Created a Shoppable Video Service Through Shopify's App Store (Category: Lifestyle) Implication: Shoppable video platforms provide opportunities for e-commerce businesses to enhance their sales strategies and engage customers. - [Live Shoppable Streams](https://www.trendhunter.com/trends/commentsold): CommentSold Introduces a New Shopify Feature for Live Shopping (Category: Marketing) Implication: The e-commerce industry can benefit from implementing Videeo for Shopify to enhance customer service and drive sales. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)