# Venue Shock Retailers turn to bizarre set-ups to attract consumers. By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published Nov 13, 2013, updated Nov 20, 2013 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/shock-venue ## Key Figures - Trend score: 5.0/10 - Evidence articles: 3 ## What is the Venue Shock trend? **Venue Shock:** Turning shopping into a novel experience as opposed to a run-of-the-mill errand, unique shops based in atypical venues help grab the attention of passersby. This approach not only helps drive home a thematic element to a store, but also adds excitement to the retailer's relationship with a brand. ## At a Glance - Evidence: 3 featured examples - Articles from: Oct 10 to Nov 13, 2013 - Published: Nov 13, 2013 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Asia ## Themes within the Venue Shock trend ### Experiential Retail With retailers looking to create memorable experiences, there is an opportunity to develop more unique and immersive retail concepts. ### Mobile Retail Combining mobility and retail creates a novel experience, with potential to offer convenience and time-saving for the consumer. ### Industrial Aesthetics The use of industrial design elements, such as polished metal, creates a futuristic atmosphere that could be utilized in retail and other industries. ## What the Venue Shock trend means for industry ### For Hospitality Industry Businesses in the hospitality industry can look into incorporating unique and experiential retail concepts to enhance guest experiences. ### For Transportation Industry The transportation industry can explore the potential of retail concepts that utilize mobile spaces to offer convenience to passengers and commuters. ### For Architecture and Design Industry Industrial aesthetics can be applied to various industries, including architecture and design, with a focus on creating a futuristic and modern atmosphere. ## Trend signals for Venue Shock Trend score 5.0 out of 10, from popularity 63%, activity 80%, freshness 8%. - Popularity: 63% - Activity: 80% - Freshness: 8% ## Examples of the Venue Shock trend 3 featured examples from Oct 10 to Nov 13, 2013. - [Subway Car Grocery Stores](https://www.trendhunter.com/trends/subway-grocery-store): This Subway Grocery Store Lets Commuters Shop While They Travel (Category: Business) Implication: Disruptive innovation opportunity: Integrating technology and mobile platforms to revolutionize the grocery retail industry, making shopping more convenient and accessible. - [Cozy Retailer Lifestyle Villages](https://www.trendhunter.com/trends/urban-outfitters-village): The Urban Outfitters Village is a Town Built by Retailers (Category: Business) Implication: Physical retailers experimenting with new models of delivering retail experiences by adding lifestyle components. - [Aluminized Retail Interiors](https://www.trendhunter.com/trends/acne): The Acne Pelham Street Store (Category: Art & Design) Implication: Opportunity for retailers to use unique store designs to stand out and differentiate themselves from competitors. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)