# Shielded Hair Sun-protection hair care products become increasingly popular. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jun 27, 2018 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/shielded-hair ## Key Figures - Trend score: 2.8/10 - Evidence articles: 6 ## What is the Shielded Hair trend? **Shielded Hair:** With sun protection in skincare being increasingly valued by consumers, an emerging market within this field is popping up in the form of products that protect hair from harmful UV rays. This shift comes as approaches to self-care become increasingly become preventative, rather than fixing or covering up issues once they've appeared. ## At a Glance - Evidence: 6 featured examples - Articles from: Jan 13, 2016 to Nov 21, 2018 - Published: Jun 27, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Shielded Hair trend ### Sun-Protection Hair Care Consumers' increased interest in sun protection now extends to hair care, prompting the growth of products specifically designed to protect hair from harmful UV rays. ### Biodegradable SPF Boosters The need for eco-friendly cosmetic products has led to the development of biodegradable ingredients that provide enhanced sun protection, reducing the dependence on traditional UV filters. ### Water-Resistant Shields Consumers' desire for all-around sun protection, including when they are in the water, has created a space for water-resistant hair shields that block UV rays, chlorine and other damaging substances. ## What the Shielded Hair trend means for industry ### For Beauty and Personal Care The sun-protection trend and the associated rise of a preventative approach to self-care have created a space for innovative and responsible hair care products. ### For Sustainable Materials The growing demand for eco-friendly cosmetic products has initiated a shift toward biodegradable and water-resistant materials that can supply SPF protection. ### For Athletic and Outdoor Wear With consumers maintaining an active lifestyle, the need for sunscreen and sun protections products has reached beyond traditional SPF lotions into the realm of hair care and accessories. ## Workshop question How could your brand offer preventative solutions to the problem it is seeking to resolve for consumers? ## Trend signals for Shielded Hair Trend score 2.8 out of 10, from popularity 49%, activity 27%, freshness 8%. - Popularity: 49% - Activity: 27% - Freshness: 8% ## Examples of the Shielded Hair trend 6 featured examples from Jan 13, 2016 to Nov 21, 2018. - [Replenishing Superfood Shampoos](https://www.trendhunter.com/trends/superfood-shampoo): Briogeo’s Shampoo and Conditioner Features Kale, Spinach & Apple (Category: Fashion) Implication: The haircare industry can innovate by infusing superfood ingredients, like kale, apple, and spinach, into their products to provide enhanced nourishment and scalp health benefits. - [Spray SPF Boosters](https://www.trendhunter.com/trends/bioons-minerv-bio): Bio-on's 'minerv bio' Range Features Two New Biodegradable Ingredients (Category: Eco) Implication: The personal care industry can explore the use of biodegradable SPF boosters and renewable plant-sourced ingredients to enhance sunscreen products. - [Water-Resistant Hair Shields](https://www.trendhunter.com/trends/hair-shield): IGK Hair's BLOCKED Protects Hair from Water, Wind, UV Damage & More (Category: Fashion) Implication: Developing and marketing hair care products that offer protection against water, wind, and UV damage provides a disruption opportunity in the hair care industry. - [Protective Hair Perfumes](https://www.trendhunter.com/trends/hair-fragrance): This Sachajuan Hair Fragrance Shields Hair from Harmful UV Rays (Category: Fashion) Implication: There is an opportunity for companies to innovate new hair fragrances with added protective features like UV protection and anti-static properties. - [UV Protection Dry Shampoos](https://www.trendhunter.com/trends/protecting-dry-shampoo): Bare Republic's UV Protecting Dry Shampoo Helps to Retain Natural Oils (Category: Fashion) Implication: The natural ingredients and scents in dry shampoos, like Bare Republic's product, can disrupt the traditional chemical-heavy beauty industry. - [Sunscreen Oil Hair Sprays](https://www.trendhunter.com/trends/sunscreen-oil): The Clarins Protective Sunscreen Oil Hair Spray is (Category: Lifestyle) Implication: Potential for disruptive innovation in the development of multifunctional hair care products. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)