# Sherry Renaissance Following gin, sherry emerges as the new go-to cocktail ingredient. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Jan 19, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/sherry-renaissance ## Key Figures - Trend score: 3.4/10 - Evidence articles: 4 ## What is the Sherry Renaissance trend? **Sherry Renaissance:** Evolving from its old-fashioned image, sherry is proving to be an ingredient of choice on global cocktail menus, with even a handful of dedicated sherry bars entering the spotlight as well. As consumers look to adopt new rituals such as low-alcohol cocktails, many are reclaiming old-world aperitifs and fortified wines that deliver surprising experiences that recall the comforts of tradition. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 8 to Jan 18, 2018 - Published: Jan 19, 2018 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Experience](https://www.trendhunter.com/megatrend/experience), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Sherry Renaissance trend ### Rising Demand for Low-Alcohol Cocktails As low-alcohol cocktails become popular, bars and restaurants are creating dedicated menus for such beverages to cater to the consumer demand. ### Reclamation of Old-World Aperitifs Consumers are seeking new drinking rituals, leading to the resurgence of fortified wines and aperitifs such as sherry. ### Elevated Vermouth-based Cocktails Sherry-based vermouths are becoming increasingly popular as a backup for classic cocktails by adding depth to them. ## What the Sherry Renaissance trend means for industry ### For Beverage Industry The beverage industry can explore the creation of low-alcohol cocktails and the incorporation of sherry-based vermouths into their offerings to capture the growing trend. ### For Hospitality Industry Hotels and restaurants can add dedicated low-alcohol cocktail menus, sherry bars, and sherry-based cocktails to promote new drinking experiences and cater to consumer demand. ### For Travel and Tourism Industry The creation of sherry-themed tours and tastings in places such as Spain can increase tourism while offering a unique experience. ## Workshop question How can your brand deliver on the interest in reclaimed prestige ingredients? ## Trend signals for Sherry Renaissance Trend score 3.4 out of 10, from popularity 26%, activity 69%, freshness 8%. - Popularity: 26% - Activity: 69% - Freshness: 8% ## Examples of the Sherry Renaissance trend 4 featured examples from Jan 8 to Jan 18, 2018. - [Eclectic Sherry Bars](https://www.trendhunter.com/trends/sack-shoreditch): Sack Shoreditch is a Sherry Bar Inspired by the Bodegas of Southern Spain (Category: Lifestyle) Implication: The emergence of sherry bars and bodega-inspired venues provides opportunities for restaurants and hotels to offer unique experiences and attract a diverse customer base. - [Low-Alcohol Elderflower Cocktails](https://www.trendhunter.com/trends/belcampo-spritz): The Belcampo Spritz is a Low-Proof Cocktail at Belcampo in LA (Category: Lifestyle) Implication: The hospitality industry can capitalize on the low-alcohol cocktail trend by creating innovative menus that cater to health-conscious consumers and elevate the overall drinking ex… - [Sherry-Based Vermouths](https://www.trendhunter.com/trends/sherrybased-vermouth): Vermouth La Copa by Gonzales Byass Offers Depth to Classic Cocktails (Category: Lifestyle) Implication: The beverage industry can explore the production and marketing of sherry-based vermouths to cater to the demand for unique cocktail ingredients. - [Aperitif-Inspired Drink Menus](https://www.trendhunter.com/trends/lowalcohol-cocktails): Sarasota's Lila Restaurant Offers Memorable Low-Alcohol Cocktails (Category: Lifestyle) Implication: The hospitality industry can capitalize on the trend of low-ABV cocktails by offering dedicated menus that cater to health-conscious consumers seeking unique drinking experiences. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)