# Shea Infusion Shea butter is infused into a variety of skin care formats. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jul 3, 2019 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/shea-infusion ## Key Figures - Trend score: 2.4/10 - Evidence articles: 4 ## What is the Shea Infusion trend? **Shea Infusion:** Shea butter in its pure form and in haircare is relatively common, and the growing popularity of the ingredient has led to its infusion into a variety of distinct cosmetic formats. These items create automatic associations with hydration due to their shea butter content. ## The consumer insight behind the Shea Infusion trend A combination of over-saturation of products in the beauty industry and the accessibility to information has made consumers more diligent and well-informed than ever. This desire to understand what's in the products they're using is a result of consumers' increasing interest in wellness. ## At a Glance - Evidence: 4 featured examples - Articles from: May 27 to Jul 1, 2019 - Published: Jul 3, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Shea Infusion trend ### Ingredient Transparency Consumers desire transparency and a clearer understanding of what is in the products they use, leading to a trend of ingredient transparency in the beauty industry. ### Clean Beauty The trend of clean beauty encourages the development of products that are free of chemicals and harmful substances, which can improve consumer health and meet rising demand. ### Sustainability The trend of sustainability drives innovation in packaging and ingredient sourcing, creating opportunities for brands to reduce their impact on the environment. ## What the Shea Infusion trend means for industry ### For Beauty The beauty industry is affected by various trends that create opportunities for innovation in product development, ingredient sourcing, and packaging. ### For Wellness The wellness industry is driven by the same consumer demand for clean ingredients and sustainability, creating opportunities for companies that manufacture natural products and sources ingredients ethically. ### For Personal Care The personal care industry is also influenced by trends in ingredient transparency and sustainability, leading to the creation of products that are safer and more environmentally friendly. ## Workshop question How could your brand take inspiration from emerging trends within its area of expertise? ## Trend signals for Shea Infusion Trend score 2.4 out of 10, from popularity 43%, activity 21%, freshness 8%. - Popularity: 43% - Activity: 21% - Freshness: 8% ## Examples of the Shea Infusion trend 4 featured examples from May 27 to Jul 1, 2019. - [Skincare Compression Socks](https://www.trendhunter.com/trends/compression-sock-design): SkinSoft by Skineez Skincarewear Hydrates and Moisturizes Skin (Category: Lifestyle) Implication: The compression clothing industry can benefit from introducing skin-soothing botanical ingredients to their products. - [Nourishing Sea Salt Sprays](https://www.trendhunter.com/trends/beach-spray): Beachwaver's Shubie Surf Beach Spray Creates Waves with Sea Kelp (Category: Fashion) Implication: Integrating natural ingredients and innovative bonding technology into salt sprays can revolutionize the haircare industry. - [Soothing Non-Toxic Deodorants](https://www.trendhunter.com/trends/aluminum-free-deodorants): Dr Teal's Aluminum Free Deodorants Fight Odors & Wetness Naturally (Category: Lifestyle) Implication: Companies within the personal care industry can capitalize on the growing demand for non-toxic and skin-friendly deodorant products. - [Shea Butter-Infused Epsom Salts](https://www.trendhunter.com/trends/pure-epsom-salt-soak): Dr. Teal's New Bath Soak Soothes and Relaxes Sore Muscles (Category: Lifestyle) Implication: The skincare industry can explore incorporating natural ingredients like shea butter and almond oil into their products for enhanced moisturization and soothing effects. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)