# Shareworthy Wellness Wellness products put a focus on aesthetics for social media impact. By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published Sep 13, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/shareworthy-wellness ## Key Figures - Trend score: 3.8/10 - Evidence articles: 5 ## What is the Shareworthy Wellness trend? **Shareworthy Wellness:** Health and wellness as a category is undergoing a rapid transformation, much of which is related to the ways products and services in the space are branded and marketed. Feeding into this shift are meticulously designed wellness products designed to be shared via social media. ## The consumer insight behind the Shareworthy Wellness trend Wellness has become somewhat of a luxury category in many ways and is viewed as more aspirational than ever before. As a result, there's a great deal of conspicuous consumption in this category, and consumers are often driven to purchase by the social currency afforded to them by innovative, upscale, and design-conscious wellness goods. ## At a Glance - Evidence: 5 featured examples - Articles from: Sep 6, 2018 to Feb 6, 2020 - Published: Sep 13, 2018 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Shareworthy Wellness trend ### Social Media-Centric Wellness Products The wellness industry is leveraging social media to market more carefully designed wellness products to aspirational audiences, creating a focus on aesthetics and conspicuous consumption. ### Subscription Boxes for Targeted Demographics Subscription boxes are increasingly being created around curated products that appeal to specific demographics, such as self-care enthusiasts and Sunday Riley customers. ### Combining CBD and THC for Wellness Products The combination of both CBD and THC in wellness products has become more mainstream, moving beyond alternative medicine and into luxury cannabis items that provide increased therapeutic benefits. ## What the Shareworthy Wellness trend means for industry ### For Wellness The wellness industry is rapidly evolving with social media-driven marketing and innovation in products and services aimed at the wellness-centered and health-conscious aspiring audience. ### For Subscription Boxes Subscription boxes are revolutionizing traditional retail by offering a personalized, curated sensory shopping experience that appeals to a specific target market. ### For CBD and Cannabis Products CBD and THC products are transforming the cannabis industry by appealing to consumers as a luxury item with purported therapeutic and wellness benefits. ## Workshop question How "shareable" is the product or service you currently provide? What would you need to change in order to boost consumers' willingness to showcase your offering online? ## Trend signals for Shareworthy Wellness Trend score 3.8 out of 10, from popularity 58%, activity 48%, freshness 9%. - Popularity: 58% - Activity: 48% - Freshness: 9% ## Examples of the Shareworthy Wellness trend 5 featured examples from Sep 6, 2018 to Feb 6, 2020. - [Wellness-Focused Bath Products](https://www.trendhunter.com/trends/sunday-rain): Sunday Rain is an Experiential Wellbeing Bathing Collection (Category: Fashion) Implication: Disruptive innovation opportunity: Innovate new wellness products that offer unique and immersive self-care experiences to meet the demands of Millennial and Gen Z consumers. - [Quarterly Beauty Boxes](https://www.trendhunter.com/trends/limited-edition-subscription): Sunday Riley's Limited-Edition Subscription Shares Assorted Lifestyle Goods (Category: Fashion) Implication: Disruptive innovation opportunity: Incorporate exclusive limited-edition boxes into subscription models, enhancing customer satisfaction and loyalty. - [Balanced Bedtime Supplements](https://www.trendhunter.com/trends/kin-euphorics): The Kin Euphorics Dream Light Has Botanicals, Adaptogens and More (Category: Marketing) Implication: The Kin Euphorics Dream Light's use of botanicals and nootropics creates an opportunity for the wellness industry to explore new and innovative ways to promote better sleep and re… - [Female-Founded Hybrid CBD Oils](https://www.trendhunter.com/trends/irisa-sun-oil): Irisa Sun Oil is a Blended with a 1:15 Ratio of THC to CBD (Category: Lifestyle) Implication: The increasing acceptance and recognition of CBD and THC in health and wellness opens up disruptive innovation opportunities for companies to develop novel products in this indust… - [Collaborative Rose Kombuchas](https://www.trendhunter.com/trends/rose-kombucha): Health-Ade and Tone It Up Launched a Pink-Hued 'Bubbly Rose' Kombucha (Category: Lifestyle) Implication: Beverage companies can explore collaborations with health and fitness communities to create innovative kombucha flavors and capitalize on the growing demand for functional beverag… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)