# Shareable Partying Bars adopt novelty features to lure social media-obsessed consumers. By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published Jul 16, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/sharefriendly-imbibement ## Key Figures - Trend score: 4.3/10 - Evidence articles: 4 ## What is the Shareable Partying trend? **Shareable Partying:** Putting the focus on a memorable experience rather than the goods offered, bars are adopting novelty themes and gimmicks to offer consumers a more boast-worthy time. Leaving consumers with a story to tell others through social media, this shift signifies importance of virtual clout to a younger generation. ## At a Glance - Evidence: 4 featured examples - Articles from: Jun 14 to Jul 11, 2014 - Published: Jul 16, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Themes within the Shareable Partying trend ### Gamification Gamification of experiences can make them more memorable and shareable on social media. ### Novelty Themes Adopting novelty themes or gimmicks can differentiate a business and attract social media-obsessed consumers. ### Robotics Robotic servers and bartenders, like the Yura drone, present disruptive innovation opportunities in the food-service industry. ## What the Shareable Partying trend means for industry ### For Hospitality Novelty themes, gamification, and robotic servers can differentiate bars, restaurants, and hotels to attract social media-obsessed consumers. ### For Entertainment Gamification of experiences can enhance the entertainment industry and create more shareable experiences. ### For Technology The rise of robotics presents disruptive innovation opportunities in the food-service industry. ## Trend signals for Shareable Partying Trend score 4.3 out of 10, from popularity 66%, activity 53%, freshness 8%. - Popularity: 66% - Activity: 53% - Freshness: 8% ## Examples of the Shareable Partying trend 4 featured examples from Jun 14 to Jul 11, 2014. - [Cozy Cat Pubs](https://www.trendhunter.com/trends/cat-pub): Tokyo's Cat Pub is Like a Grown-Up Cat Cafe (Category: Lifestyle) Implication: Hospitality industry can explore the concept of cat pubs to attract customers looking for a unique and relaxing experience. - [Aerial Bartender Drones](https://www.trendhunter.com/trends/yura): The Yura Appliance System is a Personal Robotic Bartender (Category: Lifestyle) Implication: The hospitality industry can explore the disruptive innovation opportunity of implementing robotic bartenders like the Yura Appliance System to enhance customer service and effici… - [Urinal Football Games](https://www.trendhunter.com/trends/world-cup-game): Captain Morgan's World Cup Game Campaign Takes Place in the Washroom (Category: Lifestyle) Implication: Alcohol companies have the opportunity to incorporate innovative marketing strategies into social events and public spaces. - [Gambling Cocktail Games](https://www.trendhunter.com/trends/morgans-new-york-hotel): Morgans New York Hotel Determines What Goes in Your Drink by Rolling Dice (Category: Lifestyle) Implication: The hospitality industry has the opportunity to enhance customer experiences through gamification and innovative cocktail offerings. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)