# Share-Forward Garb Fashion's close relationship with social media integrates into apparel. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Jan 25, 2019 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/shareforward-garb ## Key Figures - Trend score: 6.0/10 - Evidence articles: 4 ## What is the Share-Forward Garb trend? **Share-Forward Garb:** The fashion world has shifted drastically since the emergence of social media. Much of the shift relies on (and is accommodating to) the requirement for clothing to be share-friendly on visual platforms like Instagram. This idea of shareable clothing is being taken further with garments integrating share-friendly features directly into clothing. The development of share-forward garb speaks to shifting priorities among the luxury consumer. ## At a Glance - Evidence: 4 featured examples - Articles from: Jul 9, 2018 to Jan 25, 2019 - Published: Jan 25, 2019 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Themes within the Share-Forward Garb trend ### Shareable Clothing Garments integrating share-friendly features directly into clothing are becoming popular, disrupting traditional fashion priorities. ### Personalization Technology WeChat campaign allows luxury shoe brands to offer footwear personalization service through a mini-program to provide a seamless in-app shopping experience. ### Digital-Only Fashion Carlings' Neo-Ex interactive digital fashion concept is a product of longstanding culture reliance on social media, provides personalized, sustainable, online-only garments. ## What the Share-Forward Garb trend means for industry ### For Fashion and Apparel With Shareable Clothing, companies can introduce technology to enhance the shareability of their clothing, offering unique user experiences exchanging differing perspectives, designs, and relevant e-commerce potential. ### For Luxury Goods Luxury brands can harness Personalization Technology to offer exclusive customized services to customers which optimizes in-app purchases while offering more inspired product delivery to the luxury-consumer. ### For E-commerce Digital-Only Fashion retail platforms offer unique digital experiences facilitated by the convergence of fashion, social media, and emerging technologies, catering to eco-conscious consumers through product personalization and sustaianable production methods. ## Workshop question How can you make your product more easily shared on social media? ## Trend signals for Share-Forward Garb Trend score 6.0 out of 10, from popularity 87%, activity 85%, freshness 8%. - Popularity: 87% - Activity: 85% - Freshness: 8% ## Examples of the Share-Forward Garb trend 4 featured examples from Jul 9, 2018 to Jan 25, 2019. - [Digital-Only Fashion Capsules](https://www.trendhunter.com/trends/digital-fashion-collection): Carlings' Digital Fashion Collection Boasts a Futuristic Outlook (Category: Art & Design) Implication: The fashion industry can explore ways to integrate technology and sustainability to meet evolving consumer needs, adapt to fast-changing trends and reduce environmental impacts. - [iPhone-Accommodating Couture Fashion Shows](https://www.trendhunter.com/trends/iphone-holsters): Maison Margiela’s 2018 Runway Boasts iPhone Holsters (Category: Fashion) Implication: The fashion industry has the opportunity to integrate technology into clothing and accessories, to create new features, styles and functionality that add value to consumers in the… - [Exaggerated Contemporary Statement Dresses](https://www.trendhunter.com/trends/viktor-rolf-spring-2019): The Viktor & Rolf Spring 2019 Became a Viral Sensation (Category: Pop Culture) Implication: Fashion brands can capitalize on social and digital trends to increase their reach and relevance among consumers. - [Footwear Customization Campaigns](https://www.trendhunter.com/trends/wechat-campaign): Sergio Rossi's WeChat Campaign Lets People Design Their Own Shoes (Category: Fashion) Implication: The luxury footwear industry can benefit from offering personalized customization services through WeChat mini-programs ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)