# Communal Well-being Free initiatives offer consumers tools that support public health. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Jan 26, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/shared-wellbeing ## Key Figures - Trend score: 4.0/10 - Evidence articles: 4 ## What is the Communal Well-being trend? **Communal Well-being:** As the health and wellness movement continues to influence consumer behavior, low-cost public health initiatives are being offered to consumers as a means of cultivating healthy habits. From public sunscreen dispensers to urban compost systems, these contributions place emphasis on the value of health over profit. This progression speaks to the values of collaborative consumption, as well as the modern understanding of public health as a communal effort. ## At a Glance - Evidence: 4 featured examples - Articles from: Feb 23 to Dec 4, 2015 - Published: Jan 26, 2016 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Communal Well-being trend ### Collaborative Consumption Low-cost public health initiatives are being offered to consumers as a means of cultivating healthy habits, speaking to the values of collaborative consumption. ### Preventative Healthcare Initiatives like public sunscreen dispensers and warming fitness stations emphasize the value of health over profit and promote the idea of preventative healthcare. ### Environmental Sustainability Initiatives like umbrella-lending vending machines and compost bins speak to the values of environmental sustainability by encouraging consumers to approach sustainability at an individual level. ## What the Communal Well-being trend means for industry ### For Healthcare Health and wellness initiatives like public sunscreen dispensers and warming fitness stations emphasize the importance of healthcare with a community-focus. ### For Sustainability Environmental initiatives like free umbrella rentals and urban compost systems are changing the landscape of sustainable practices and encourage a shift towards eco-friendliness. ### For Public Service Low-cost public health initiatives like those described are perfect examples of how public service is taking a collaborative approach to creating a healthier public environment. ## Workshop question As consumers increasingly embrace the share economy, how are you create a sense of communal benefit around your products and services? ## Trend signals for Communal Well-being Trend score 4.0 out of 10, from popularity 61%, activity 52%, freshness 8%. - Popularity: 61% - Activity: 52% - Freshness: 8% ## Examples of the Communal Well-being trend 4 featured examples from Feb 23 to Dec 4, 2015. - [Umbrella-Lending Vending Machines](https://www.trendhunter.com/trends/free-umbrella): These Japanese Beverage Dispensers Offer Free Umbrella Rentals (Category: Business) Implication: The vending machine industry can integrate the free umbrella rental service as a value-added feature to attract more customers. - [Newsworthy Compost Bins](https://www.trendhunter.com/trends/old-newspaper-boxes): This Campaign Aims to Turn Old Newspaper Boxes in Compost Collection Sites (Category: Eco) Implication: The waste management industry can explore new business opportunities by incorporating upcycled composting solutions into their service offerings. - [Warming Fitness Stations](https://www.trendhunter.com/trends/heat-lamp): The Russian Olympic Committee's Heat Lamp Design Encourages Activity (Category: Lifestyle) Implication: The fitness industry can explore the concept of community fitness initiatives that use interactive technology to engage people in physical activities and build connections. - [Public Sunscreen Dispensers](https://www.trendhunter.com/trends/applying-sunscreen): The City of Boston Makes Applying Sunscreen Outdoors Top-of-Mind (Category: World) Implication: Companies in the skin care industry will have the opportunity to collaborate with cities and organizations on providing free sunscreen and education to the public. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)