# Shared Platform Various platforms allow for the sharing of products and services between peers. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Sep 15, 2020 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/shared-platform ## Key Figures - Trend score: 3.9/10 - Evidence articles: 4 ## What is the Shared Platform trend? **Shared Platform:** Sharing platforms that allow people to share and exchange goods with their peers on the rise, with everything from P2P clothes-borrowing to subscription-sharing platforms now being popular among consumers. ## The consumer insight behind the Shared Platform trend The concept of pooling and sharing community resources is relatively new in the West, but it’s increasingly taking place online. The opportunities that community sharing in the digital space offer are beneficial to consumers who tend to socialize online, and break down barriers between those who have more difficulty accessing certain resources. ## At a Glance - Evidence: 4 featured examples - Articles from: May 7 to Sep 14, 2020 - Published: Sep 15, 2020 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Shared Platform trend ### Sharing Economy Platforms The demand for sharing platforms is growing, providing a prime opportunity for businesses to cater to the market needs of those who prefer borrowing over buying. ### Social Trading & Investment Clubs Investment social clubs that follow a popular social networking format and gamify the process of investing for both novice and experienced users is a growing phenomenon. ### Subscription Sharing Subscription sharing platforms like DoNotPay are on the rise since they allow users to share their subscription services without divulging their passwords. ## What the Shared Platform trend means for industry ### For Retail Industry Clothes-sharing platforms have transformed the way people rent out clothes and have created more options for people to refresh their look. ### For Food Delivery Industry Delivery apps like Uber Eats have innovated by providing additional features such as the option to send food to friends, family, or coworkers. ### For Financial Services Industry Investment clubs and social trading platforms are catering to millennials' interests while providing a collaborative approach to investing. ## Workshop question How could your brand facilitat P2P interactions? ## Trend signals for Shared Platform Trend score 3.9 out of 10, from popularity 63%, activity 44%, freshness 9%. - Popularity: 63% - Activity: 44% - Freshness: 9% ## Examples of the Shared Platform trend 4 featured examples from May 7 to Sep 14, 2020. - [Clothes-Sharing Platforms](https://www.trendhunter.com/trends/clothes-sharing): Wardrobe Helps People Rent Out Clothes from Their Closet (Category: Business) Implication: Disruptive innovation opportunity: Establishing a new industry focused on enabling individuals to share and rent clothing items, disrupting the traditional fashion retail model. - [Food-Sharing Platform Updates](https://www.trendhunter.com/trends/uber-eat): Uber Eats Makes it Easier to Send Food to Loved Ones (Category: Business) Implication: Food delivery companies will need to adapt to the new food gifting trend and offer features that meet these new customer needs. - [Investment Social Club Platforms](https://www.trendhunter.com/trends/voleo): Voleo Lets Friends Invest Together, Partner on Trades and More (Category: Business) Implication: Opportunity for FinTech companies to develop social club investing platforms and gamified investment tools. - [Subscription Sharing Platforms](https://www.trendhunter.com/trends/subscription-sharing-extension): DoNotPay Now Offers a Subscription Sharing Extension (Category: Tech) Implication: Disruptive innovation opportunity in the technology industry with the development of subscription sharing platforms and AI tools. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)