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# Shareable Tradition
Comfort food is portioned for communal eating.

By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Jun 22, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends)
Source: Trend Hunter, https://www.trendhunter.com/protrends/shareable-tradition

## Key Figures

- Trend score: 2.7/10
- Evidence articles: 6

## What is the Shareable Tradition trend?

**Shareable Tradition:** Traditional comfort foods, such as pasta, are being reformatted for collective consumption. Foods that are portioned for easier sharing are popular among consumers, as it not only enhances the dining experience, but also allows them to try several dishes in one sitting. When applied to more traditional cuisines, this communal approach to eating encourages family bonding in a way that is both novel and experiential.

## At a Glance

- Evidence: 6 featured examples
- Articles from: Dec 4, 2014 to Mar 2, 2017
- Published: Jun 22, 2015
- Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection)
- Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience)

## Audience

- Gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Themes within the Shareable Tradition trend

### Communal Eating

Traditional comfort foods, such as pasta, are being reformatted for collective consumption

### Miniaturization

Comfort food served in bite-sized portions for on-the-go snacking and appetizers

### Pasta Alternatives

Using non-traditional ingredients such as wonton wrappers to create new versions of classic pasta dishes

## What the Shareable Tradition trend means for industry

### For Food and Beverage

Innovations in food packaging, ingredient and serving techniques have led to new opportunities for food product development.

### For Entertainment

Communal eating creates opportunities for stimulating social environments in the event and restaurant industries

### For Retail

Miniaturization offers new opportunities for snack and appetizer retail products in the grocery store, and with e-commerce businesses

## Workshop question

What role does your offering play in fostering connection between consumers?

## Trend signals for Shareable Tradition

Trend score 2.7 out of 10, from popularity 40%, activity 32%, freshness 8%.

- Popularity: 40%
- Activity: 32%
- Freshness: 8%

## Examples of the Shareable Tradition trend

6 featured examples from Dec 4, 2014 to Mar 2, 2017.

- [Bacon Macaroni Bites](https://www.trendhunter.com/trends/macaroni-bite): These Easy to Make Macaroni and Cheese Cupcakes are Ideal for Portion Control (Category: Lifestyle)
  Implication: Disruptive innovation opportunity: Develop new manufacturing techniques to mass-produce macaroni and cheese cupcakes, making them more accessible to consumers.
- [Spaghetti-Topped Cakes](https://www.trendhunter.com/trends/meatloaf-cupcake): The Meatloaf Cupcake is an Unusual Twist to a Traditionally Sweet Dish (Category: Lifestyle)
  Implication: The trend of creating unique and unconventional dishes like the Meatloaf Cupcake can be capitalised by restaurants and foodservice providers to differentiate their menu offerings…
- [Baked Pasta Poppers](https://www.trendhunter.com/trends/spaghetti-recipe): This Meatball-Featuring Spaghetti Recipe Makes Unique and Tiny Tasty Treats (Category: Lifestyle)
  Implication: The food and beverage industry can capitalize on the demand for innovative bite-sized snacks and creative recipes.
- [Shareable Grilled Cheese Appetizers](https://www.trendhunter.com/trends/giant-grilled-cheese): This Giant Grilled Cheese is Perfect for Super Bowl Sunday (Category: Lifestyle)
  Implication: New opportunities for food and beverage companies to create and market shareable appetizers that cater to large gatherings and parties.
- [Mini Chili Cups](https://www.trendhunter.com/trends/chicken-stew): These Single-Serve Portions of Chicken Stew are Ideal for Parties (Category: Lifestyle)
  Implication: Opportunity for food packaging companies to develop edible and sustainable packaging options for single-serve food products.
- [Snack-Sized Lasagna Cups](https://www.trendhunter.com/trends/mini-lasagnas): This Recipe Uses Wonton Wrappers to Create Mini Lasagnas (Category: Lifestyle)
  Implication: Companies in the food business can take advantage of the trend for quick bite-sized meals by creating ready-to-eat and easy-to-prepare snacks and appetizers.

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- [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle)
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All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)
