# Shareable Selfie Brands adopt innovative photo opportunities at events to boost social presence. By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published Jan 31, 2019 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/shareable-selfie ## Key Figures - Trend score: 4.4/10 - Evidence articles: 5 ## What is the Shareable Selfie trend? **Shareable Selfie:** Helping give a bigger social media boost to branded events, companies are investing in innovative alternatives to classic photo booths in the context of marketing activations. Aside from providing a memorable experience, this allows brands to also align themselves with innovative technology while boosting their online reach. ## The consumer insight behind the Shareable Selfie trend The Experience Economy is the concept that the ability to share and broadcast micro-moments has consumers placing more value on experiences than material goods. Though this concept is ever-evolving with consumers' shifting attitudes toward social media and privacy, the fact remains that experience is now a standard expectation, as opposed to an added benefit, of all products. ## At a Glance - Evidence: 5 featured examples - Articles from: Aug 23, 2018 to Apr 3, 2019 - Published: Jan 31, 2019 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Personalization](https://www.trendhunter.com/megatrend/personalization), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Shareable Selfie trend ### Brand-Oriented Interactive Photo Opportunities Companies are developing photo opportunities featuring innovative technology to offer attendees at events in order to promote their brand online. ### Hyperrealistic 3D Printing for Personalization Innovative studios are using 3D printing technology to create hyperrealistic figures of people to offer customized souvenirs at events. ### Edible Selfies for Sharing on Social Media Brands are creating edible drinks and desserts with customized designs to engage customers in person and online, and promote their brands on social media. ## What the Shareable Selfie trend means for industry ### For Event Marketing and Planning Event planners and marketers can collaborate with innovative companies to offer interactive photo opportunities at events, improving attendee experiences and online brand presence. ### For 3D Printing Services Companies specializing in 3D printing can offer personalized 3D printing services as souvenirs for events, enhancing attendees' memories and providing a unique and engaging experience. ### For Food and Beverage Industry Food and beverage companies can offer creative and customizable food and drinks for events, allowing attendees to enjoy unique and shareable experiences while promoting the brand on social media. ## Workshop question How could you provide consumers with a more shareable experience? ## Trend signals for Shareable Selfie Trend score 4.4 out of 10, from popularity 72%, activity 52%, freshness 8%. - Popularity: 72% - Activity: 52% - Freshness: 8% ## Examples of the Shareable Selfie trend 5 featured examples from Aug 23, 2018 to Apr 3, 2019. - [Personalized Frozen Wines](https://www.trendhunter.com/trends/frozen-wine): Cupcake Vineyards is Sharing 'The Frozie' Featuring Selfies at Coachella (Category: Art & Design) Implication: Alcoholic beverage companies can take note of Cupcake Vineyards' unique approach and further develop products that cater to consumer experiences. - [Personalized Selfie Pints](https://www.trendhunter.com/trends/guinness-stoutie): The Guinness 'STOUTie' Lets Consumers Customize Dark Beer with a Picture (Category: Art & Design) Implication: The trend of customizable beverages and the use of 3D printing in food presents disruptive innovation opportunities for the food and beverage industry to create unique and persona… - [Roving Robotic Event Photobooths](https://www.trendhunter.com/trends/selfiebot): The 'Selfiebot' Interacts with Guests to Capture Experiences (Category: Tech) Implication: Event planning companies can incorporate robotic photobooths to create unique and engaging experiences for attendees. - [3D Selfie-Printing Studios](https://www.trendhunter.com/trends/selftraits): Toronto's Selftraits Creates Custom Hyperrealistic Figures (Category: Tech) Implication: Opportunity for disruptive innovation in the 3D-printing industry by expanding applications to custom figure creations. - [Extravagant Dessert Milkshakes](https://www.trendhunter.com/trends/over-the-top-shakes): These Over-the-Top Shakes Support the Creation of "Sweet Selfies" (Category: Lifestyle) Implication: There are opportunities for businesses in the food and beverage industry to innovate and collaborate to create visually appealing products that offer customers unique experiences. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)