# Share Economy B2B The thriving peer sharing economy creates opportunity for B2B startups. By [Gil Cohen](https://www.trendhunter.com/ghaddi), SVP Client Success | Published Jun 8, 2017 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/share-economy-b2b ## Key Figures - Trend score: 3.7/10 - Evidence articles: 6 ## What is the Share Economy B2B trend? **Share Economy B2B:** As the share economy continues to expand and evolve, a new breed of employee is emerging along with a wave of opportunity for businesses to adopt a share-conscious B2B model. Particularly with the omnipotence of services like Airbnb and Uber, startup businesses are starting to cater to the needs of workers in these emerging areas, whether it be insurance for ride-share vehicles or home prep services for short-term renters. ## At a Glance - Evidence: 6 featured examples - Articles from: Aug 22, 2016 to Nov 12, 2018 - Published: Jun 8, 2017 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Share Economy B2B trend ### B2B Share Economy Model The expansion of the share economy for B2B models, with businesses catering to needs of workers in emerging areas like insurance for ride-share vehicles and home prep services for short-term renters. ### On-demand Insurance Providers Digital insurance platforms for on-demand economy, providing packages as low as $4 a night, appealing to peer-to-peer agreements and giving peace of mind and protection to the hosts. ### Automated Rideshare Driver Apps Rideshare driver apps that put Uber, Lyft, Juno, and Postmates in one spot, automating the process of accepting requests and maximizing profits for the drivers. ## What the Share Economy B2B trend means for industry ### For E-commerce and Sharing Economy Creating new startup businesses that cater to workers in emerging share-conscious B2B models. ### For On-demand digital platforms Providing instant and on-demand services for digital platforms-focused users from payment systems to insurance providers. ### For Temporary Worker Programs Employments services for short-term tasks like events and corporate functions from on-demand staffing businesses that cater to and hire temporary employees. ## Workshop question Here we see how the P2P economy impacts B2B. Think of two ways P2P is changing your business. ## Trend signals for Share Economy B2B Trend score 3.7 out of 10, from popularity 57%, activity 45%, freshness 8%. - Popularity: 57% - Activity: 45% - Freshness: 8% ## Examples of the Share Economy B2B trend 6 featured examples from Aug 22, 2016 to Nov 12, 2018. - [Temporary Worker Programs](https://www.trendhunter.com/trends/uber-works): Uber Works Could Allow Businesses to Hire Very Temporary Employees (Category: Business) Implication: With its focus on providing workers for events and corporate functions, Uber Works may disrupt the hospitality industry's traditional staffing models. - [Hosting Preparation Services](https://www.trendhunter.com/trends/guestready): GuestReady Helps Airbnb Hosts Ready Homes for Short-Term Renters (Category: Lifestyle) Implication: The rise of competitive hosting services like GuestReady is shaping the future of the hospitality and accommodation industry, driving the need for specialized services and solutio… - [Homeshare Toiletry Kit Services](https://www.trendhunter.com/trends/airbnb-hosts): 'HostingBNB' Sends Out Comfort Kits to Airbnb Hosts for Guests (Category: Fashion) Implication: Homesharing companies can partner with toiletry kit providers to offer more personalized hospitality experiences, increasing customer satisfaction and loyalty. - [Automated Rideshare Driver Apps](https://www.trendhunter.com/trends/maxymo-app): The 'Maxymo' App Puts All Rideshare Services in One Spot (Category: Autos) Implication: Integrative rideshare apps can disrupt the ridesharing industry by providing drivers with a one-stop-shop for accepting requests and maximizing profits. - [Instant Salary Payment Apps](https://www.trendhunter.com/trends/stripe): Stripe Lets Sharing Economy Workers Deposit Their Wages Immediately (Category: Business) Implication: Creating payment solutions that are more efficient, transparent, and user-friendly. - [On-Demand Insurance Providers](https://www.trendhunter.com/trends/on-demand-insurance): Slice's 'Host Protection' is Affordable Option for Airbnb Hosts (Category: Business) Implication: The insurance industry can capitalize on the on-demand and digital insurance trends to offer innovative policies for the sharing economy and differentiate themselves from traditio… ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)