# Share Economy Collaborative consumption is becoming more mainstream as consumer values shift. By [Shelby Lee Walsh](https://www.trendhunter.com/shelby), President | Published Dec 17, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/share-ecomomy-collaborative-consumption-becomes-mainstream ## Key Figures - Trend score: 5.0/10 - Evidence articles: 9 ## What is the Share Economy trend? **Share Economy:** With little to no risk, any consumer can participate in the peer-to-peer economy, relying on it for everything from carpooling, to toy rentals to kitchen appliance sharing. The movement from B2C from P2C is driven by the sense of community built, the convenience of participation and a growing environmental awareness and distaste for over-consumption. ## At a Glance - Evidence: 9 featured examples - Articles from: Mar 2, 2014 to Oct 15, 2015 - Published: Dec 17, 2014 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Themes within the Share Economy trend ### Collaborative Consumption The rise of community-based sharing services is driven by convenience, environmental awareness, and growing aversion to overt consumption. ### Peer-to-Peer Platforms Facilitating direct exchange between consumers creates disruption opportunities such as cost reduction in traditional services and incentivizing participation through communal reward systems. ### P2P Asset Sharing Shared ownership platforms creates opportunities for communities to collectively benefit from, and use, assets they may not have access to individually. ## What the Share Economy trend means for industry ### For Transportation Ride-sharing services using digital currencies or P2P networks can increase competition and potentially reduce transportation costs for consumers. ### For Hospitality Shared accommodation spaces and hotel group booking services can increase access to affordable vacation properties while also fostering new social connections and experiences. ### For Consumer Goods Online rental directories and product sharing platforms can incentivize sustainable practices and offer cost-effective alternatives for consumers in a sharing economy model. ## Trend signals for Share Economy Trend score 5.0 out of 10, from popularity 91%, activity 52%, freshness 8%. - Popularity: 91% - Activity: 52% - Freshness: 8% ## Examples of the Share Economy trend 9 featured examples from Mar 2, 2014 to Oct 15, 2015. - [Communal Rental Services](https://www.trendhunter.com/trends/rental-directory): Rentinue's Rental Directory Helps You Find and Locate Items for Rent (Category: Eco) Implication: Online marketplaces like Rentinue are disrupting traditional retail by providing a platform for peer-to-peer rentals, allowing individuals to monetize their unused items. - [Luxurious Location Rentals](https://www.trendhunter.com/trends/event-space-rental): This Airbnb Style Event Space Rental Platform Focuses on Unique Venues (Category: Business) Implication: Disruptive innovation opportunity: Provide end-to-end event space rental solutions that offer a wide range of unique and luxurious venues for corporate functions and special event… - [Secretive Car-Swapping Initiatives](https://www.trendhunter.com/trends/porsche-blind-trade): The Porsche Blind Trade Lets Participants Roll the Dice (Category: Autos) Implication: The Porsche Blind Trade disrupts the traditional car dealership model, offering a unique car swapping experience that could attract a new customer base and increase brand loyalty. - [Video Game Swapping Services](https://www.trendhunter.com/trends/trade-games): Game Gorilla Lets You Trade Games for the Ones You Really Want (Category: Tech) Implication: Gaming companies can explore video game swapping services to retain customers and increase engagement. - [Festive Sweater Rentals](https://www.trendhunter.com/trends/ugly-holiday-sweater): Rent the Runway Lets You Rent an Ugly Holiday Sweater for Christmas (Category: Unique) Implication: Companies in the fashion rental industry can capitalize on the growing demand for rented clothing, particularly in specialized categories like holiday sweaters. - [Crowdsourced Social Courier Platforms](https://www.trendhunter.com/trends/package-delivery-service): Muber is a Peer-to-Peer Package Delivery Service (Category: Business) Implication: E-commerce providers can leverage crowdsourced parcel delivery services like Muber to improve customer experience and reduce delivery costs. - [Hotel-Sharing Platforms](https://www.trendhunter.com/trends/rent-vacation-properties): This Service Helps Travelers Rent Vacation Properties as a Group (Category: Tech) Implication: The hospitality industry can leverage group accommodation trends to offer larger units and attract budget-conscious travelers. - [Decentralized Cryptocurrency Carpool Apps](https://www.trendhunter.com/trends/ridesharing-platform): The La'Zooz Ridesharing Platform Runs on Digital Tokens (Category: Autos) Implication: Disruptive innovation opportunity: Enhance the current ridesharing industry by developing decentralized, cryptocurrency-based models that democratize ownership and reward user par… - [Premium-Pooling Platforms](https://www.trendhunter.com/trends/p2p-car-insurance): This P2P Car Insurance Startup Lets Groups Combine Premium Payments (Category: Autos) Implication: Disruptive innovation opportunity: Transforming the traditional insurance industry by leveraging P2P and group payment models. ## Recent trend clusters - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) ## Trending in Lifestyle - 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