# Architectural Aesthetic Cold and controlled sharp looks take over fashion. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Mar 20, 2011, updated Mar 22, 2011 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/shape-wear ## Key Figures - Trend score: 5.7/10 - Evidence articles: 7 ## What is the Architectural Aesthetic trend? **Architectural Aesthetic:** The soft, sexy look of recent couture is being replaced by extreme architectural apparel that seem more appropriate for machines than human beings. This cold, controlled aesthetic lends itself to the more domineering moods of consumers. It is the age of power, with the recession at bay and a world of information available at the click of a button, and harshly shaped clothing signifies an increasing sense of strength and control. ## At a Glance - Evidence: 7 featured examples - Articles from: Sep 10, 2010 to Mar 17, 2011 - Published: Mar 20, 2011 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Themes within the Architectural Aesthetic trend ### Architectural Aesthetic Consumers are seeking unconventional designs with abstract aesthetics to stand out from the crowd. ### Sculptural Fashion Wearable art-like fashion pieces, with unique and rebellious aesthetics, are gaining popularity. ### Geometric Accessories Colorful abstract accessories with a touch of hipster attitude are in demand. ## What the Architectural Aesthetic trend means for industry ### For Fashion Design Industry Designers need to push boundaries and create unique, unconventional designs. ### For Jewelry Industry The jewelry industry can explore sculptural and abstract designs to create wearable art. ### For Accessory Industry The demand for accessories with unique and abstract aesthetics is increasing. ## Trend signals for Architectural Aesthetic Trend score 5.7 out of 10, from popularity 80%, activity 82%, freshness 8%. - Popularity: 80% - Activity: 82% - Freshness: 8% ## Examples of the Architectural Aesthetic trend 7 featured examples from Sep 10, 2010 to Mar 17, 2011. - [Extreme Architectural Apparel](https://www.trendhunter.com/trends/samantha-gradoville): Samantha Gradoville Dons Structured Couture for Numero China (Category: Fashion) Implication: Fashion companies could come out with more items like this in order to draw in more buyers. - [Abstract Geometric Accessories](https://www.trendhunter.com/trends/nomilk-today): NoMilk Today Handcrafts Unique Hipster Jewelry (Category: Fashion) Implication: The fashion industry can benefit from these trends by incorporating such quant designs and personalized accessories into their existing collections. - [Architectural Evening Wear](https://www.trendhunter.com/trends/marchesa-spring-2011): The Marchesa Spring 2011 Line Puts a New Twist on Gowns (Category: Fashion) Implication: Innovative fashion designers can create unique, daring pieces to stand out in the competitive industry. - [Sculpturally Unique Jewelry](https://www.trendhunter.com/trends/ars-metallica): The Ars Metallica Collection is Voluminiously Rebellious (Category: Fashion) Implication: Innovative designs in jewelry can drive growth and differentiation in the fashion accessories industry. - [Futuristic Felt Fashion](https://www.trendhunter.com/trends/viktor-rolf-fall-2011): Avant-Garde Viktor & Rolf Coats are Woollen Wonders (Category: Luxury) Implication: Designers and retailers should explore the use of architectural designs, tech-enabled textiles and sustainable wool production to create new high-fashion products that appeal to e… - [Structured Futuristic Pumps](https://www.trendhunter.com/trends/heavy-machinery-ss11): The Heavy Machinery SS11 Collection is Colorfully Crafty (Category: Fashion) Implication: Disruptive innovation opportunity: Explore the intersection of technology and fashion to create innovative clothing designs and materials. - [Spiked-Shoulder Fashion](https://www.trendhunter.com/trends/bat-jacket): The Bat Jacket is Made for Badass Fashionable Villains (Category: Fashion) Implication: The fashion industry can capitalize on the trend of spiked-shoulder fashion to create unique and edgy clothing designs. ## Recent trend clusters - [Crown Care](https://www.trendhunter.com/protrends/scalp-care-routine) (Fashion) - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) ## Trending in Fashion - [Lifestyle Subscription Advent Calendars](https://www.trendhunter.com/trends/fab-fit-fun-advent-calendar) - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) All articles: [Fashion](https://www.trendhunter.com/fashion)