# Shampoo Wipes Portable hair-cleansing products come in wipe format. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jan 19, 2020 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/shampoo-wipes ## Key Figures - Trend score: 4.0/10 - Evidence articles: 4 ## What is the Shampoo Wipes trend? **Shampoo Wipes:** The continued popularity of dry shampoo has resulted in brands offering it in increasingly convenient formats, including in wipe and blotting paper form. These products enhance the portability of standard dry shampoos. ## The consumer insight behind the Shampoo Wipes trend For today’s consumer, maintaining their appearance as they juggle personal and professional responsibilities can be time-consuming. The pressure to maintain a socially accepted appearance is particularly high on women, who are often held to higher standards for how they present themselves in professional environments, at events, and even within the home. Being on-the-go on a consistent basis can prevent modern consumers from transitioning between workplace, events and personal responsibilities effectively, and so brands that offer portability and convenience in this regard are crucial in allowing such consumers to maintain balance. ## At a Glance - Evidence: 4 featured examples - Articles from: Sep 11, 2017 to Dec 27, 2019 - Published: Jan 19, 2020 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Shampoo Wipes trend ### Portable Hair-care Wipes Brands offering hair-care products on-the-go in convenient wipe and blotting paper form. ### Dry Shampoo Alternatives Increasing options for the popular dry shampoo market, including wipes and blotting papers. ### Travel-Friendly Hair-care Products Brands that offer portability and convenience for hair-care products are crucial for maintaining balance in today's on-the-go lifestyles. ## What the Shampoo Wipes trend means for industry ### For Beauty and Personal Care This industry can pivot their current popular dry shampoo market by introducing new formats such as wipe and blotting papers. ### For Travel and Tourism Businesses in the travel and tourism industry can market to consumers on-the-go looking for travel-friendly options such as travel-sized and portable hair products. ### For Fitness and Wellness Entrepreneurs in the fitness and wellness industry can develop innovative products for active individuals who need products for a quick refresh after exercise. ## Workshop question How could your brand better prioritize convenience and portability? ## Trend signals for Shampoo Wipes Trend score 4.0 out of 10, from popularity 69%, activity 44%, freshness 9%. - Popularity: 69% - Activity: 44% - Freshness: 9% ## Examples of the Shampoo Wipes trend 4 featured examples from Sep 11, 2017 to Dec 27, 2019. - [On-the-Go Shampoo Wipes](https://www.trendhunter.com/trends/shampoo-wipe): Dove's Go Active Dry Shampoo Wipes Come in a Convenient Sheet Format (Category: Fashion) Implication: Innovating new products in the personal care industry can improve convenience and portability for consumers. - [Dry Shampoo Blotting Sheets](https://www.trendhunter.com/trends/blotting-papers): Nunzio Saviano's Unique Haircare Sheets Control Oil and Frizz (Category: Fashion) Implication: Beauty companies can incorporate the use of hair blotting sheets as an alternative hair care solution for consumers. - [Coconut Dry Shampoo Wipes](https://www.trendhunter.com/trends/yes-to-coconut): The Yes to Coconut Wipes Gently Cleanses Hair Without Water (Category: Fashion) Implication: The personal care products industry can leverage the trend towards on-the-go hair care solutions to create new, innovative products that cater to consumers' busy lifestyles. - [Dry Shampoo Wipes](https://www.trendhunter.com/trends/wipes-for-hair): YESTO's Wipes for Hair are Ideal for Travel and Post-Gym Use (Category: Fashion) Implication: The beauty and personal care industry can integrate dry-shampoo wipes into their product offerings to cater to customers seeking convenience and portability. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)